Sojern continues to be a valuable digital partner for Virginia’s tourism industry, offering targeted, data-driven campaigns that reach travelers across the planning and booking funnel. This program offers a generous 1:1:1 match—giving partners even more value for their media investment.
Program Overview
We want to express our gratitude for your enthusiastic participation in our Sojern Co-op Program. Due to the overwhelming response, we have reached capacity for this program.
The funds allocated have been fully committed so we are unable to accommodate additional partners at this time.
For those of you who did not make it for this round, we encourage you to stay engaged with us as new opportunities may arise. Please consider joining our waitlist for additional funding for the Sojern program. If additional funds are available, we will reach out on a first-come, first-serve basis.
Join the Waitlist Now
Contact Person:
We understand this news may be disappointing, but we are committed to finding ways to support your marketing goals. Please reach out to us if you have any questions or would like to discuss other potential opportunities.
If you have questions for VTC, please reach out to Lindsey Norment, lnorment@virginia.org and Ali Zaman, azaman@virginia.org
If you have questions for Sojern, please reach out to Brenda Armstrong, brenda.armstrong@sojern.com and Todd Schechter, todd.schechter@sojern.com
FY26 Sojern Co-Op Waitlist
Any application received after August 11, 2025 will be waitlisted.