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Welcome to VTC's home for the Commonwealth's tourism industry. This site contains a wealth of information and assistance for the full spectrum of Virginia's travel businesses. Let us know what we can do to help you.
Industry Advertising Co-Op Program
The FY23 Industry Advertising Co-Op Program offers affordable, flexible and impactful advertising opportunities for our industry partners’ media campaigns. Learn More
Virginia Tourism Press Coverage
VTC’s public relations team continues its ongoing efforts to promote Virginia as a premier travel destination through placements in local, regional, and national media. For most recent press coverage, please Click Here.
VTC partners with Smith Travel Research (STR), a leading lodging industry research company, to provide weekly and monthly lodging data for the Commonwealth of Virginia. The report provides an analysis for the state, tourism regions, and various segments around the state defined by STR.
ARPA Tourism Recovery Program
VTC is pleased to announce – as the Commonwealth prepares to restore tourism economic impact, VTC is offering ARPA funds to spur economic activity and travel across the Commonwealth. For more information Click Here.
For regional educational and training webinars for submitting plans for ARPA funds Click Here.