Get listed for free on Virginia.org.
The Virginia General Assembly has approved a $50 million American Rescue Plan Act appropriation to VTC, of which $30 million will be directed to statewide destination marketing organizations through their local government. These organizations serve as the chief marketing agencies for each destination, helping to drive increased visitation and revenue generation. This appropriation supports the statewide tourism industry with continued recovery efforts.
VTC is developing the Virginia Tourism Recovery Program (VTRP) that will provide recovery funds to the 133 Virginia counties and cities for tourism marketing. These funds are essential and necessary to cover costs in response to the COVID-19 pandemic. Available funds will be allocated to each county and independent city based on the relative share of the locality to total state tax revenue. The program will be administered by a third-party business management service that specializes in disaster funding programs, along with VTC providing oversight and serving as a liaison to Virginia localities and DMOs.
More information will be available soon to include application and program details.
Welcome to VTC's home for the Commonwealth's tourism industry. This site contains a wealth of information and assistance for the full spectrum of Virginia's travel businesses. Let us know what we can do to help you.
Virginia.org Site Transition
VTC has partnered with Simpleview to launch a brand new Virginia.org! We will be replacing our old admin system with a new “extranet”, where you will be able to log in and update or add your listings.
Attend VA-1 In Person!
Nov. 14 – 16, 2021
The 2021 VA1 Tourism Summit will take place in Leesburg, Virginia at the National Conference Center.
Industry Advertising Co-Op Program
The FY21 Industry Advertising Co-Op Program offers affordable, flexible and impactful advertising opportunities for our industry partners’ media campaigns. Learn More
2021 VTC Marketing Plan
Explore VTC’s marketing strategy for opportunities to align content and amplify impact in the year ahead.
Join us in leveraging Virginia’s many road trip adventures to inspire travel throughout the state – highlighting outdoor recreation, hidden gems, small towns and LOVEworks along the way. Learn More