Virginia Tourism Corporation

Information for Virginia's Travel Industry

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You are here: Home / Marketing / Brand Management / Brand Campaigns & Initiatives

Brand Campaigns & Initiatives

Find opportunities to amplify your message with these initiatives from VTC.

Virginia is for …

2023 Flagship Campaign

We’re defining the brand and challenging perceptions of Virginia by featuring an abundance of experiences – from outdoor beauty, to family fun, to local food and the culture that surrounds it.

Heart & Soul

Celebrating Virginia’s Black Creators

You know our heart, now meet our soul. #HeartSoulVA celebrates Black creators, trendsetters, and artists who shape the culture of VA.

WanderLove

Statewide Road Trips Campaign

WanderLove is calling – and adventure is the destination. Virginia’s unique road trip adventures will highlight outdoor recreation, hidden gems, small towns and LOVEworks.

Eat. Drink. Love.

Statewide Culinary Campaign

From farm-to-table restaurants to craft breweries and wineries, let’s invite travelers to eat and drink what they love in Virginia.

Brand Team Webinar Series

How to Leverage Our Resources

Maximize your marketing impact with tips and tricks for media planning, image resources, YouTube strategy and creative best practices.

Creative Services

Advice from the Creative Team

Explore resources and guidelines for producing and implementing your own creative materials, and learn how VTC can be a resource for photo and video assets.

Brand Management

  • Brand Marketing Initiatives
    • Campaign: WanderLove
    • Campaign: Share What You Love
    • Campaign: Eat. Drink. Love.
  • Industry Advertising Co-Op Program
  • Virginia Travel Guide
    • Order Bulk Guides
  • LOVEwork Reimbursement Program
    • Submit Application
  • Creative Services
  • Virginia Is For Lovers Logo Request
  • Additional Opportunities

Contact Staff

Lindsey Norment
Brand Director
lnorment@virginia.org
804-545-5578
Ali Zaman
Assistant Brand Director
azaman@virginia.org
804-545-5566
Grey Walters
Videographer
gwalters@virginia.org
804-545-5744
Sarah Ann Atkins
Brand Manager
satkins@virginia.org
804-545-5515
Christian Moquin
Creative Generalist/Graphic Designer
cmoquin@virginia.org
804-545-5567
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VTC Expenditures
View VTC’s Expenditures

eVA Transparency Reportseva Transparency Reports

Copyright © 2023 – Virginia Tourism Corporation, 901 E. Cary St., Suite 900, Richmond, VA 23219

(804) 545-5500, [email protected]

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