Virginia Tourism Corporation

Information for Virginia's Travel Industry

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You are here: Home / Marketing / Brand Management / Virginia Travel Guide Advertising

Virginia Travel Guide Advertising

Thank you for your interest in the Virginia Travel Guide. The guide is the VTC’s primary consumer fulfillment piece, published each year in January. It contains comprehensive information about Virginia’s travel destinations and attractions as well as listings of restaurants, accommodations and many other travel services.

Did you know?

  • Print plays a valuable role in consumers’ complex, multi-media path to decision-making.
  • Approximately 48% of consumer travel research is done through printed guides.
  • 75% of travel guide users say the guides are important when making destination decisions.
  • Demographics of print users:
    • Millennials/Gen Y 45% ; Generation X 36% ; Baby Boomers 32%
    • Skews female
    • Household Income $100k

Advertise in the Travel Guide
Contact one of the following LeisureMedia360, Inc., representatives:

  • Nell Wichmann, 757-570-4462 — Coastal & Richmond
  • Jo Diedrich, 540-580-8767 — Mountains, Southern & Northern Regions
  • Terri Reynolds, 540-597-7568 — Listings & Lodging Co-Ops

2025 Travel Guide Rate Sheet

Order Bulk Publications – 2024 Travel Guide, 2024 Golf Guide, campground directory or bumper stickers.

For all other Travel Guide questions, contact Sarah Ann Atkins.

¹Destination Analysts, 2018 and 2021

 

 

Brand Management

  • Brand Marketing Initiatives
    • Campaign: Vacation Starts with VA
  • Industry Advertising Co-Op Program
  • Virginia Travel Guide
    • Order Bulk Guides
  • LOVEworks
  • Creative Services
  • Virginia Is For Lovers Logo Request
  • Additional Opportunities

Contact Staff

Lindsey Norment
Brand Director
lnorment@virginia.org
804-545-5578
Ali Zaman
Assistant Brand Director
azaman@virginia.org
804-545-5566
Grey Walters
Videographer
gwalters@virginia.org
804-545-5744
Sarah Ann Atkins
Brand Manager
satkins@virginia.org
804-545-5515
Christian Moquin
Creative Generalist and Illustrator
cmoquin@virginia.org
804-545-5567
Hannah Armstrong
Creative Brand Manager
harmstrong@virginia.org
804-545-5600

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Copyright © 2025 – Virginia Tourism Corporation, 901 E. Cary St., Suite 900, Richmond, VA 23219

(804) 545-5500, [email protected]

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