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You are here: Home / DRIVE Tourism (original)

DRIVE Tourism (original)

The Statewide Tourism Plan highlights key areas driving the future of tourism from the industry’s perspective. Review this plan as a blueprint on what segments of the tourism industry Virginia should focus on to succeed in an over-competitive market.

  • The recommendations are comprised from the input PWC has received from a wide range of organizations and individuals throughout Virginia. This outreach produced a stronger report because of the level of interest, participation, and commitment shown throughout its development from members of the tourism sector and local governments.
  • The Strategic Plan is built upon three core components: Authenticity, Connectivity and Visitor Experience.
  • What will set Virginia apart from its competitors will be its ability to focus and prioritize its development on key lures in a deliberate consumer-oriented approach. Getting it right means doing the fundamentals exceptionally well.
  • Key to this commitment to excellence is Virginia’s ability to satisfy visitors through building quality, authentic experiences, exceeding expectations, building essential infrastructure, and connecting with communities that host those visitors.
  • For Virginia to win, all Virginia travel partners must look at the big picture of what is at stake: How can you partner as a region and think critically about the challenges you collectively face? How can you work together to develop a strategy for the future?
  • The whole of the Virginia travel industry plays a crucial role in delivering this ambitious strategy and achieving the outcomes you want for your region – for your communities – for your future.

Development Hub & Spoke Example

Current Development Hub & Spoke by Locality

Statewide Tourism Plan Resources

Statewide Tourism Plan- PDF

Regional Summaries – PDFs

  • Blue Ridge Highlands
  • Central Virginia
  • Chesapeake Bay
  • Coastal Virginia Eastern Shore
  • Coastal Virginia Hampton Roads
  • Heart of Appalachia
  • Northern Virginia
  • Shenandoah Valley
  • Southern Virginia

DRIVE Tourism

  • DRIVE 2.0
  • DRIVE Tourism (original)
  • Why we Need a Statewide Plan
  • What is a Statewide Plan?
  • Key Aspects
  • The End Result
  • Resources
  • Statewide Tourism Plan for Virginia – Continuing to DRIVE Tourism

For more information, please contact Caitlin Castainca Johnson of the Virginia Tourism Corporation at [email protected].

Industry partners that are interested in participating in the interview process, please contact Judy Watkins at [email protected].

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  • What is DRIVE 2.0?
  • DRIVE Outdoor
  • Why do we Need a Statewide Tourism Plan
  • Strategic Tourism Plan
  • Regional Plans
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(804) 545-5500, [email protected]

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