Virginia is for Lovers is one of the most iconic and recognizable travel brands in the world. Using that powerful brand equity, VTC is charged with promoting the Commonwealth as a premier travel destination by showcasing all there is to love in a Virginia vacation.
The Brand Department oversees the paid marketing initiatives, including advertising campaigns, brand activations, sponsorships and promotions. In collaboration with our agency partners, Sway Creative Labs and Love Communications, we craft and execute campaigns that resonate with our audience, aiming to attract a diverse mix of visitors—whether they’re first-timers or returning enthusiasts.
The Brand Team is also the in-house creative agency at VTC. The team is responsible for capturing photography and videography of Virginia’s stunning landscapes, vibrant communities and unique experiences as well as designing compelling marketing collateral to showcase Virginia as a premier travel destination.
See the list below for the top resources from the Brand team and let us know how we can help you! If you’re interested in learning more about the iconic Virginia is for Lovers brand, download the comprehensive brand guide here.
Industry Advertising Co-Op Program
The Industry Advertising Co-op plan aims to provide affordable and flexible advertising opportunities for the Virginia Tourism industry to help market and attract visitors. The FY24 Industry Advertising Co-Op Program is open for participation.
Travel Guide Advertising
This annual guide is the VTC’s primary consumer fulfillment piece, published each year in January. Find out more about the many opportunities for participating in the Travel Guide.
LOVEworks Program
This state-wide branding program is going through some exciting marketing changes! See how you can be involved.
Virginia is for Lovers Logo Request
Submit a request to use the Virginia is for Lovers® Logo in your marketing.
Creative Services
The VTC Creative Services team oversees the in-house production of creative materials for advertising, social media, partner outreach, the Virginia Travel Guide, and other outlets as needed.
Brand Campaigns & Initiatives
Find opportunities to amplify your message with these initiatives from VTC.
Additional Opportunities
Additional marketing opportunities and resources are available to our partners.