Virginia Tourism Corporation

Information for Virginia's Travel Industry

  • about
    • Contact VTC
    • Operations and Finance
    • Virginia Tourism Corporation Board of Directors
    • Virginia Film Office
    • Diversity, Equity and Inclusion Resources
    • Directions to Virginia Tourism Corporation Office
    • Employment Opportunities
  • marketing
    • Brand Management
      • Brand Campaigns & Initiatives
      • Industry Advertising Co-Op Program
      • Virginia Travel Guide Advertising
      • LOVEwork Reimbursement Program
      • Virginia Is For Lovers Logo Request
      • Creative Services
      • Advertising Opportunities
    • Communications
      • Public Relations
      • Social Media
      • Content Marketing
    • Digital Marketing
      • Get Listed on Virginia.org
    • Group Tours, Meetings and Sports Marketing
    • International Sales & Marketing
    • Marketing Operations
  • grants
    • VTC Marketing Leverage Program
    • Virginia DMO Marketing Grants
    • Virginia Special Events & Festivals Program
    • Tourism Development Financing Program
  • partnership marketing
    • Partnership Marketing
    • Destination Development Specialists
    • Business Resources
    • Development Resources
    • Workshops and Educational Opportunities
      • Virginia Tourism Orientation Program
    • Tourism Development Financing Program
    • Tourism Improvement Districts (TIDs)
    • Tourism Zones
    • DRIVE 2.0
    • GO Virginia
  • research
    • Economic Impact of Travel
    • Travel Data and Profiles
    • International Travel
    • Black Travel Research
    • Lodging Reports
    • Research Reports
    • Virginia Excise Tax Rates and Collections
    • Research Links
  • essentials
    • Sign Up for the Virginia Travel Post
    • Bulk Publication Order Form
    • LOVEwork Request
    • LOVEwork Reimbursement Program
    • Tourism Industry Contacts
    • Logo Request
    • Photo & Video Guidelines
    • Merchandising
    • Virginia is for Lovers Store
    • VTC Orientation
    • Virginia Film Office
    • Keep Virginia Beautiful
    • Virginia Green
    • VA-1 Tourism Summit
You are here: Home / Virginia Welcome Center Services / Advertising Opportunities at Virginia Welcome Centers and Safety Rest Areas

Advertising Opportunities at Virginia Welcome Centers and Safety Rest Areas

Showcase Your Product at a Virginia Welcome Center and/or Safety Rest Area

Virginia Welcome Center

The PMAP (Partnership Marketing and Advertising Program) program was established by Virginia Tourism Corporation in 2015 to create a variety of advertising opportunities at Virginia Welcome Centers and Safety Rest Areas throughout the commonwealth.

Beginning in 2018 the PMAP program will transition from HI Media back to VTC. The program transfer will officially begin Jan. 1, 2018, with some aspects beginning sooner.  VTC is working closely with HI Media to make this transition seamless for our partners.  VTC will continue to offer existing services such as a central warehouse, brochure space at the Welcome Centers and Safety Rest areas, Tourism Blitzes, Ad Panels and Custom Displays.

Enrollment – Reserve your space now!  Visit https://www.welcomeva.com

Important info:

  • Central Warehouse – if you need to restock your current inventory at the Central Warehouse please send your collateral to the new location: The Image Group 11049 Lakeridge Pkwy Ashland, VA 23005 Contact: Josh Darrah – [email protected]
  • Custom Opportunities– Interested in something to enhance or expand your outreach?  Let us know your ideas. Contact Gary Jeffrey at [email protected] or 276.730.4582

More than 35 million people visit our Virginia Welcome Centers and Safety Rest Areas each year giving you the opportunity to make an impression through your advertising to a vast number of visitors. Below you will see the tools available for you to use to promote your destination to this wealth of visitors to Virginia.

  • Publication/Brochure Program– reserve a brochure space for your publication at a VA Welcome Center or VA Safety Rest Area corridor. Both single and double pocket brochure sizes are available to accommodate your brochure or publication. Your investment in the program depends on the size of your brochure, the number of locations and the length of distribution time.
  • Tourism Blitz– showcase your destination and be the primary advertiser for an entire month by setting up a custom display, having demo days, brochure counter exposure, banner and even a digital spotlight at a VA Welcome Center. These are just a few of the options your organization can use during its month-long blitz.Blitz by Hampton CVB
  • Display Ads–ad panels are available at designated Welcome Centers. Various sizes and prices are available. Remember that pictures can speak a thousand words!
  • Digital Spotlight– economical and effective. Send us images of your destination that we can use to design a digital slide show/video. This promotional video gets great exposure by being located on the front service counter or primary location at a VA Welcome Center.  Spotlights can be reserved for three-month increments.
  • Enhanced Digital Spotlight– available at our newest Virginia Welcome Center, Northern Virginia Gateway, and at the recently re-furbished Virginia Welcome Center at Skippers, the enhanced digital spotlight will put your destination on the big screen. Large 65in screens will give your spotlight 24- hour exposure while guests are visiting the welcome center and the SRA.Various Advertising opportunities
  • Custom Opportunities– customized glass display cases and unique display spaces are available at designated Welcome Centers.

Virginia Welcome Centers

  • Consumer Services and Fulfillment
  • VTC Welcome Center Demonstrations & Exhibits
  • Virginia Welcome Center Directory
  • Advertising Opportunities at Virginia Welcome Centers and Safety Rest Areas

PMAP Payments

PMAP Payments

Contact Customer Service

[email protected]
(804)545-5520
  • Bloglovin
  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • YouTube

Contact Us
Careers
Virginia is for Lovers Website
Virginia Film Office
Press Room
Log into Administration Tool
Virginia is for Lovers Store
Privacy Policy
Diversity, Equity and Inclusion


VTC Expenditures
View VTC’s Expenditures
eVA Transparency Reports
eva Transparency Reports
  • What is DRIVE 2.0?
  • Why do we Need a Statewide Tourism Plan
  • Strategic Tourism Plan
  • Regional Plans
  • How to Guides

Copyright © 2022 – Virginia Tourism Corporation, 901 E. Cary St., Suite 900, Richmond, VA 23219

(804) 545-5500, [email protected]

All rights reserved.

This site uses cookies to enhance the user experience and measure marketing activities.
By continuing to use this website, you agree to their use. To find out more, please see our Privacy Policy
Accept
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT