VTC’s annual economic impact of travel study covering 2020 was conducted directly by Tourism Economics, with the partnership of the US Travel Association.
2020 Economic Impact of Visitors in Virginia
2020 Economic Impact of Visitors across Virginia’s localities
These files contain measurements of the amount and total impact of visitor spending across all Virginia counties and independent cities. Please only use these files for year-over-year comparisons, and not any Economic Impact data released in prior years by VTC. The historical data in these files has been revised reflecting updated methodologies and additional local input data. Comparing this data to prior reports is not an apples-to-apples comparison.
Direct Visitor Spending & Impact: The below file contains measurements of direct visitor spending across all Virginia localities – with historical data back to 2016. Direct visitor spending measures the amount of expenditures spent by visitors in each locality. If you are looking for spending, income, employment, and tax revenue generated directly by visitors by locality, please refer to this file.
Indirect and Induced Visitor Impacts: New for this year, VTC Research is now reporting indirect and induced impacts of visitor spending across all Virginia localities. Tourism Economics uses an IMPLAN input-output model to measure the expanded economic impact of travel spending as it flows through the economy.
Tourism Economics has prepared a methodological overview of the 2020 Economic Impact study. Please refer to the below document.
Tourism Economics Analysis and Forecast of COVID-19’s Impact on Virginia’s Visitor Economy
In April 2022, Tourism Economics conducted a third wave forecast study for VTC regarding the ongoing and expected impact of COVID-19 on Virginia’s travel and tourism industry. The analysis was done both at the state and regional level. Below are links to a summary report along with the complete data file containing both the statewide and regional data.
If you have any questions, please reach out to us at [email protected].