Google Ads: Paid Search, Display & YouTube Co-Op

The Reimbursement Portal is now open for campaigns running July through December 31, 2025. Reimbursement Documentation is due through the portal by January 30, 2026.

Reach travelers where they’re actively searching and consuming content with a Google campaign that includes Search, Display, and YouTube. This program helps you stay visible across key touchpoints in the planning journey and gives you flexibility to focus on the tactics that align best with your goals.

Program Overview

We want to express our gratitude for your enthusiastic participation in our Google Co-op Program. Due to the overwhelming response, we have reached the threshold for reimbursements based on the current applications received.

The funds allocated for reimbursements in this program have been fully committed. Unfortunately, we are unable to accommodate additional reimbursement requests at this time.

For those of you who did not make the current reimbursement cut, we encourage you to stay engaged with us as new opportunities may arise. Please consider joining our waitlist for additional funding for the Google co-op program. If additional funds are available, we will reach out on a first-come, first-serve basis.

Join the Waitlist Now

For those partners who received an approved application before the program was closed, please find the information below about the next Reimbursement cycle.

Reimbursement Process

Reimbursements will be made on a half-year basis. All reimbursement documentation must be emailed to by submission deadlines below:

For campaigns running July through December 31, 2025 (Q3/Q4 2025):
- Reimbursement Documentation due by January 30, 2026
- Payments made to partners by March 2, 2026

For campaigns running January through June 30, 2026 (Q1/Q2 2026):
- Reimbursement Documentation due by July 31, 2026
- Payments made to partners by September 1, 2026

Contact Person:

We understand this news may be disappointing, but we are committed to finding ways to support your marketing goals. Please reach out to us if you have any questions or would like to discuss other potential opportunities.

If you have questions, please email coop@virginia.org / virginia@lovecomm.net

If you have specific questions for VTC, please reach out to Lindsey Norment, lnorment@virginia.org and Ali Zaman, azaman@virginia.org

FY26 Google Co-Op Waitlist

Any application received after August 11, 2025 will be waitlisted.

Contact Information

Contact info needs to be for whomever will be receiving the reimbursement checks in the mail. If agency is submitting on partner behalf and agency should receive reimbursement, please provide agency contact info.)

Contact Name(Required)

First Last

Company Name(Required)

Mailing Address(Required)

Street Address Address Line 2 City State / Province / Region ZIP / Postal Code

Phone Number(Required)

Email Address(Required)

Application Details

VTC Reimbursement: 25% reimbursement up to $25,000. Meta and Google programs have a combined $25,000 maximum reimbursement.

Partner Organization(Required)

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Submission Date(Required)

Partner Website(Required)

Q3-Q4 2025, July – December 2025 Planned Spend(Required)

Q3-Q4 2025, July – December 2025 Estimated Reimbursement(Required)

Q1-Q2 2026, January – June 2026 Planned Spend(Required)

Q1-Q2 2026, January – June 2026 Estimated Reimbursement(Required)

FY26 Google Planned Spend Total(Required)

FY26 Google Estimated Reimbursement Total(Required)

VTC Reimbursement: 25% reimbursement up to $25,000. Meta and Google programs have a combined $25,000 maximum reimbursement.

Please provide a copy of your W-9(Required)

Max. file size: 50 MB.

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For Love Communcations Use Only

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For VTC Use Only

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Approved Reimbursement Amount

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Date Approved

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Approved By

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Approval Signature

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Approver Title