What is the Virginia Tourism Corporation Marketing Leverage Program?
The Virginia Tourism Corporation is offering these grant funds to spur economic activity and overnight travel across the Commonwealth. This program is designed to create public private partnerships and leverage matching marketing dollars to promote Virginia as a vibrant destination with robust visitor experiences. All funded programs must use the Virginia is for Lovers logo on advertising and marketing materials. Further information on this requirement can be found in the program Terms and Conditions.
The VTC Marketing Leverage Program application is open NOW and will close at 5 p.m. on Thursday, March 14, 2024.
Award decisions for the 2024 round will be made in mid-April 2024. For a full overview of VTC’s available funding programs, please visit www.vatc.org/grants.