Virginia Tourism Corporation (VTC) Marketing Leverage Program
- Matching grant program to leverage existing marketing funds.
- Requires a research-based and measurable marketing plan.
- Who is eligible: Virginia travel industry partners including DMOs, private sector attractions, accommodations and events.
- When: Spring and Fall Funding Cycles. The next funding cycle will open in Spring 2022.
- Maximum Award: $20,000.
- How: Online application portal.
- Information webinars on the VTC Marketing Leverage Program will be held in early 2022 to provide an overview of this program and to provide application instructions.
- To be placed on the announcement and information notification list, please email Angela Wiggins at [email protected].
- Please contact Staci Martin at [email protected] for more information.
Information for Existing VTC Marketing Leverage Program Award Recipient
- The VTC staff are teleworking at this time.
- During this time, there may be delays in processing MLP Reimbursement Requests. VTC will make every effort to process requests as quickly as possible.
- VTC also realizes that existing MLP awardees may need to make changes to their Marketing Plans.
- VTC will work with all partners to assist with any revisions that are needed.
- Please contact Angela Wiggins at [email protected] regarding these changes.
