Virginia Tourism Corporation (VTC) Marketing Leverage Program
- Reimbursable grant program to leverage existing marketing funds. Requires a research-based and measurable marketing plan.
- Requires documented marketing match
- Who is eligible: Virginia travel industry partners including small businesses, DMOs, private sector attractions, accommodations and events
- When: Early 2023 (tentative; subject to change).
- How: Online application portal.
- For information and questions, please email [email protected]
Information for Existing VTC Marketing Leverage Program Award Recipient
- The VTC staff are teleworking at this time.
- During this time, there may be delays in processing MLP Reimbursement Requests. VTC will make every effort to process requests as quickly as possible.
- VTC also realizes that existing MLP awardees may need to make changes to their Marketing Plans.
- VTC will work with all partners to assist with any revisions that are needed.
- Please contact Angela Wiggins at [email protected] regarding these changes.