What is the Virginia Tourism Corporation Marketing Leverage Program?
The Virginia Tourism Corporation (VTC) is pleased to announce that applications are open for the 2023 Marketing Leverage Program.
The Virginia Tourism Corporation is offering these grant funds to spur economic activity and overnight travel across the Commonwealth.
PLEASE NOTE: This application cycle for the VTC Marketing Leverage Program differs from past VTC Marketing Leverage Program applications. Below is a quick overview of the changes:
- Different online application than in the past.
- Award announcements will be made in-mid April. Programs must be completed by October 15, 2024.
- Eligible expenses that have occurred six months prior (August 1, 2022) to the due date of February 28, 2023 can be used as part of your marketing plan and may be reimbursable upon successful award notification.
- One 6-month extension may be granted in special circumstances.
- Drop down boxes for certain questions.
- One funding tier:
- $20,000 maximum award with a 1:1 CASH match
- Documentation of paid cash match will be required for reimbursement requests
Please review the Word Document that contains an application template and helpful instructions to help you complete your application. Please review the Terms and Conditions of this program. This is a reimbursement program.
- Applications are due by 5:00 PM on Tuesday, February 28, 2023
- NO extensions to this deadline will be possible.
- Award announcements will be made by mid-April 2023