The marketing department at VTC includes Brand Management, Communications, Digital Marketing, International, Group Tour, Sports Marketing, Creative Services and Promotions.
Tourism Marketing: An Investment in Virginia’s Future
Virginia Tourism Corporation (VTC) creates strategic marketing initiatives that help our state’s tourism industry make the most of their resources, reaching wider audiences more effectively. In economically distressed communities, VTC serves as a vital support, offering the only access to national and international marketing.
How to get involved
Virginia is for Lovers is an internationally renowned travel brand. In addition to being an American icon, it’s been inducted to the Madison Avenue Advertising Walk of Fame. This notoriety can help provide a lot of attention. Find out more about the Virginia is for Lovers Brand.
One of Virginia Tourism’s most important goals is to help the state’s travel industry succeed. We’ve created a variety of programs aimed at providing solutions to real challenges our industry partners face. Follow the links below to get detail on how you can get on board with Virginia is for Lovers and all of VTC’s powerful industry partner programs.
- Learn more about the iconic Virginia is for Lovers band with our comprehensive brand guide.
- View our 2025-26 Domestic Marketing Action Plan
- Get listed on Virginia.org for FREE
- Collaborate with VTC’s Marketing Team
- Apply to be included on the US Civil Rights Trail
- Get mentioned in earned and social media
- Access opportunities for the Groups, Meetings and Sports markets
- Use important, relevant VTC research
- Apply for VTC Marketing Leverage Program grants
- Advertise in the Virginia Travel Guide and on Virginia.org
- Learn how to help finance large-scale tourism development
- Get hands on training to build a tourism development plan
- Participate in VTC’s LOVEworks program
- Share your locations for possible motion picture projects
- Access the expanding market for international visitors
- Take advantage of the VTC Industry Advertising Program
- Request the Virginia is for Lovers logo
- Get 33 million visitors’ eyes on your product at Virginia Welcome Centers and rest areas
- Utilize Virginia Green marketing
- Participate with Keep Virginia Beautiful