Virginia Tourism Corporation

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You are here: Home / Marketing

Marketing

The marketing department at VTC includes Brand Management, Communications, Digital Marketing, International, Group Tour, Sports Marketing, Creative Services and Promotions.

Tourism Marketing is an investment for the state.

VTC develops and implements strategies and tactics for Virginia’s tourism industry to leverage their limited budgets so they can market their tourism assets more widely and effectively. For communities in economically-distressed areas, VTC is the  only resource for marketing their tourism products on a national and international scale.

How to get involved

Virginia is for Lovers logoVirginia is for Lovers is an internationally renowned travel brand. In addition to being an American icon, it’s been inducted to the Madison Avenue Advertising Walk of Fame. This notoriety can help provide a lot of attention.

One of Virginia Tourism’s most important goals is to help the state’s travel industry succeed. We’ve created a variety of programs aimed at providing solutions to real challenges our industry partners face. Follow the links below to get detail on how you can get on board with Virginia is for Lovers and all of VTC’s powerful industry partner programs.

  • Explore the 2021 VTC Marketing Plan for opportunities to align messaging.
  • Get listed on Virginia.org for FREE
  • Get mentioned in earned and social media
  • Access opportunities for the Groups, Meetings and Sports markets
  • Use important, relevant VTC research
  • Apply for VTC Marketing Leverage Program grants
  • Advertise in the Virginia Travel Guide and on Virginia.org
  • Learn how to help finance large-scale tourism development
  • Get hands on training to build a tourism development plan
  • Participate in VTC’s LOVEworks program
  • Share your locations for possible motion picture projects
  • Access the expanding market for international visitors
  • Take advantage of the VTC Industry Advertising Program
  • Request the Virginia is for Lovers logo
  • Get 33 million visitors’ eyes on your product at Virginia Welcome Centers and rest areas
  • Utilize Virginia Green marketing
  • Participate with Keep Virginia Beautiful

Marketing

  • Brand Management
  • Communications
    • Public Relations
    • Social Media
    • Content Marketing
  • Digital Marketing
  • Group Tours, Meetings and Sports Marketing
  • International Sales & Marketing
  • Marketing Operations

Marketing Essentials

  • VTC Marketing Plan
  • Group Sales Leads
  • Content Marketing
  • Get Listed on Virginia.org

Contact

Diane Bechamps
Vice President, Marketing
dbechamps@virginia.org
804-545-5542
Lindsey Norment
Brand Director
lnorment@virginia.org
804-545-5578
Heidi Johannesen
Global Marketing Director
hjohannesen@virginia.org
703-217-2263
Jane Lammay
Director of Marketing Operations
jlammay@virginia.org
804-545-5546
Joni Johnson, CTP, TMP
Director of Sales
jjohnson@virginia.org
804-545-5544
Tom Kirk
Director of Digital Marketing
tkirk@virginia.org
804-545-5558
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Copyright © 2023 – Virginia Tourism Corporation, 901 E. Cary St., Suite 900, Richmond, VA 23219

(804) 545-5500, [email protected]

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