Utilize Adara’s 1st party travel intent data to reach the right audience, the ability to provide detailed reporting and optimization off the destination’s preferred KPI’s (bookings, engagement with content, leads, etc).
Role of Channel: Consideration > Conversion
Contact: Jeremy Harvey
- A proven partner in delivering site traffic and lower funnel results, Adara is a travel-focused platform that connects consumers to advertisers, has real time first-party search, booking and loyalty data from 370+ global travel suppliers (airlines and hotel partners). Adara can target travelers actively searching for their next vacation, building consideration but also impact hotel bookings and revenue generated to your destination.
Display Match Program
VTC matches at 50%; Adara matches at 50%
- Destinations spends a minimum of $5,000
- VTC will match at $2,500 or up to $5,000
- Adara will match at $2,500 or up to $5,000
- Destination invests $5k: VTC matches $2500 and Adara matches $2500 for a total of $10k
- Destination invests $10k: VTC matches $5000 and Adara matches $5000 for a total of $20k
- Destination invests $20k: VTC matches $5000 and Adara matches $5000 for a total of $30k
Flight: 3-month campaign
Targeting and Geography: Customized by Destination