Virginia Tourism Corporation

Information for Virginia's Travel Industry

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You are here: Home / Marketing / Content Marketing

Content Marketing

What We Do

VTC’s Content Marketing involves the creation and sharing of online materials (videos, blogs, social media posts, etc.) intended to generate interest from consumers in your travel products or services.

Read our Virginia Travel Stories at blog.virginia.org

2023 Content Calendar Overview

View our 2023 Content Calendar Overview.

Content Marketing Best Practices

A successful marketing plan always include a content plan. These materials must be relevant, consistent, and valuable to your consumer base to drive travel.

Read more about Content Marketing Best Practices for creating more effective content for your outlets.

Interested in more behind-the-scenes insights into VTC Marketing? Check out some tips & tricks from VTC’s social media and content team.

Content Marketing

  • Content Marketing
    • Content Marketing Best Practices
  • Virginia is for Lovers Blog

Social Media

  • Social Media
    • Social Media Channel Strategy
    • Social Media Connections
    • Tips and Tricks from the Social & Content Team

Contact Staff

Danielle Emerson
Content Marketing Director
demerson@virginia.org
804-545-5576
Patricia Keppel Anderson
Content Manager
panderson@virginia.org
804-545-5557
Taylor Paul
Social Media Manager
tpaul@virginia.org
804-545-5579
Hannah Armstrong
Content Specialist & Photographer
harmstrong@virginia.org
804-545-5600
Liza Mickens
Social Media Coordinator
lmickens@virginia.org
804-545-5574
  • Bloglovin
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  • Pinterest
  • Twitter
  • YouTube

Contact Us
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Privacy Policy
Diversity, Equity and Inclusion


VTC Expenditures
View VTC’s Expenditures
eVA Transparency Reports
eva Transparency Reports
  • What is DRIVE 2.0?
  • DRIVE Outdoor
  • Why do we Need a Statewide Tourism Plan
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Copyright © 2023 – Virginia Tourism Corporation, 901 E. Cary St., Suite 900, Richmond, VA 23219

(804) 545-5500, [email protected]

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