The VTC Research Team is partnering with Arrivalist to bring multiple research offerings to VTC-recognized DMOs. Arrivalist provides mobile location insights for Destination Marketers detailing visitor origins, behaviors and visitation patterns, length of stay, among many other insights.
- Orientation webinar detailing each Arrivalist program is available HERE.
- Slide deck from Orientation webinar is available HERE.
- Contact Dan Roberts at [email protected] for webinar registration link, general questions, and to demonstrate interest in the co-op program.
- Contact Lindsey Norment at [email protected] for general VTC Marketing co-op inquiries.
- Contact Charles Lewis with Arrivalist at [email protected] for Arrivalist Account Management.
Offering 1: State Dispersion Portal
What it is: Streamlined origin market data & length of stay data primarily at the state-wide level in a single-view dashboard. Results are filterable by date and for the top-50 counties & independent cities in Virginia.
Cost: Zero-cost for VTC-recognized DMOs upon completion of an in-kind grant application. Access is enabled for one calendar year. This is a research grant with VTC paying Arrivalist on behalf of DMO applicants. Partners will have their own logins to a standardized portal and will have to complete an annual report demonstrating what media was secured, and what decisions were made using the data.
Who is Eligible: VTC-recognized DMOs as of August 31, 2023, with a total operational budget of less than $3M. DMOs with budgets larger than $3M should participate in the Arrivalist co-op programs detailed below as this program is geared for smaller DMOs.
Timing:
- Introduction Webinar and Application Opening – September 20, 2023
- Applications Due to VTC Research – October 10, 2023
- Application Available HERE
- Target Start Date – November 1, 2023
- How to Participate – Contact Dan Roberts at [email protected] for webinar registration link, and program application.
Offering 2: Arrivalist Co-Op Programs
What it is: Full-access to flagship Arrivalist programs at VTC-secured discount rates. DMOs participating will have their own procurement, contract, and client support between themselves and Arrivalist.
Cost: VTC is subsidizing the first 12 Virginia DMO participants in the Arrivalist Trip offerings below by $8,333.33. For these partners, the cost to participate in year one will be $21,666.67 for Arrivalist Trip.
| Arrivalist Trip | $25,000 + $5,000 set-up fee |
| Arrivalist Trip with Media Attribution (up to 500M impressions + website) | $55,000 |
| Arrivalist Trip with Media Attribution (up to 500M impressions + website, 100 million CTV, OOH, SmartTV, LTV, Online Radio) | $75,000 |
| Arrivalist Lodging | $25,000 + $5,000 set up fee |
Who is Eligible: VTC recognized DMOs as of August 31, 2023. Co-Op Applications will be open until the 12 slots are taken with Arrivalist. After that point, DMOs will be charged for the discounted rates above without the VTC Research subsidy. Please contact Dan Roberts at [email protected] to demonstrate your interest for tracking purposes.
How to Participate:
- Contact Dan Roberts at [email protected] for webinar registration link, general questions, and to demonstrate interest in the co-op program.
- Contact Lindsey Norment at [email protected] for general VTC Marketing co-op inquiries.
- Contract Charles Lewis with Arrivalist at [email protected] for Arrivalist Account Management after the webinar on 9/20/2023.
