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You are here: Home / Grant and Funding Sources

Grant and Funding Sources

The Virginia Tourism Corporation (VTC) offers several funding programs to assist the Virginia travel industry.  Below is a summary of the current and future programs: [ See below + PM Funding Opportunities .pdf for easy printing ]

Virginia Tourism Corporation Grant Programs

(VTC) Recovery Marketing Leverage Program

  • Matching grant program to leverage existing marketing funds.
  • Requires a research-based and measurable marketing plan.
  • Who is eligible: Virginia travel industry partners including small businesses, DMOs, private sector attractions, accommodations and events (subject to change).
  • When: August 30, 2022 (tentative; subject to change).
  • How: Online application portal.
  • For information and questions, please email [email protected]

Virginia DMO Marketing Grants

  • Who is eligible: Official Virginia DMOs for marketing expenses that show positive and significant impact on tourism.
  • When: January 10, 2023 (tentative; subject to change).
  • How: Online application portal; Requires at least 50% cash or in-kind match.
  • For information and questions, please email [email protected]

Virginia Special Events and Festivals Program

  • Who is eligible: Virginia based special events and festivals for marketing and operations of special events and festivals.
  • Impact of special events and/or festival must show positive and significant impact on tourism.
  • When: January 10, 2023 (tentative; subject to change).
  • How: Online application portal; Requires at least 50% cash or in-kind match.
  • For information and questions, please email [email protected]

Drive 2.0

  • What’s available: $10,000 up front grants to 30 DMOs.
  • Who is eligible: Virginia DMOs.
  • When: Three, six month rounds beginning Jan. 2021, July 2021 and January 2022.
  • How: DMOs apply to be a part of the program utilizing the DRIVE 2.0 Strategic Plan in one of the three rounds. After successful application, the DMO completes a community survey, and a consensus meeting, to identify their best hub and spoke for marketing development and advocacy. The community can use the $10,000 grant fund towards any project from their hub and spokes created during the program.
  • Please contact Caitlin Johnson at [email protected] for more information.

Tourism Development Financing Program (TDFP)

  • What’s available: Gap financing towards the capital investment of new tourism product development.
  • Who is eligible: Economic Development Organizations
  • When: Year-round; no time limitations
  • How: An EDO proves a deficiency in local tourism product based on visitor demand, through current research from a locality’s Community Comprehensive, Tourism Development and Marketing Plans. A developer then proves their project fills the deficiency through pro forma and market study research. If certification is achieved, the state contributes a percentage of quarterly sales and use tax collected from the project
  • Learn more at https://www.vatc.org/TDFP.
  • Please contact Wirt Confroy at [email protected] regarding these changes.

Tourism Improvement Districts (TIDS)

  • What’s available: A visitor fee collected by tourism businesses for tourism marketing and development.
  • Who is eligible: A newly formed TID Governing Board comprised of zone participating businesses.
  • When: Year-round; no time limitations.
  • How: Local lodging, dining, retail and tourism businesses petition the local government to create a TIDs plan. The plan defines zone geographic and usage parameters, and sources and uses of the funds. A newly formed governing board of participating businesses engages an administering Non profit administrator to assist in the management of the program and funds.
  • Please contact [email protected] for more information.
 

Grants and Funding

  • Grant and Funding Sources
    • Additional Funding Sources
  • VTC Marketing Leverage Program
  • Commonwealth of Virginia (TDFP)

Contact Staff

Steve Galyean
Director of Planning & Partnerships
sgalyean@virginia.org
804-545-5517
Staci Martin
Grants Manager
smartin@virginia.org
757-390-7330
Angela Wiggins
Grants Specialist
awiggins@virginia.org
804-545-5553

Contact for Tourism Development Financing Program

Wirt Confroy
Director of Business Development
wconfroy@virginia.org
804-545-5552
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