About Virginia Tourism Corporation
Expand domestic and international in-bound travel and motion picture production to generate revenue and employment in Virginia.
Foster a spirit of partnership within Virginia’s tourism and motion picture industries.
Love is Integrity, Passion, and Results.
Integrity: Be the Best You
- Respect, value, and appreciate others with kindness
- Work through differences
- Be transparent
- Take personal responsibility
Passion: Thirst for Knowledge
- Seek new ideas and fresh thinking
- Stay curious and encourage questions
- Be purpose driven
- Value the people, the brand, and the industry
Results: Move Mountains
- Define, measure, and communicate collective goals
- Continuously evaluate and innovate
- Contribute to the success of others
- Celebrate shared accomplishments