Reach consumers who are actively looking for content related to your destination, product or services.
Role of Channel: Consideration > Conversion
Contact: Lindsey Norment
Video: How to Create Google Ads
WHY GOOGLE ADS?
- Generate traffic and leads based on highly specific and targeted keyword phrases to reach consumers who want exactly what you have.
- Secure immediate visibility on the top of the search page.
- Access real-time campaign analytics.
Receive reimbursement on Google Ads campaigns when your campaign’s landing page includes the Virginia is for Lovers® logo with a link to Virginia.org or promotional text summary about Virginia with hyperlink to Virginia.org.
Google Search Network only. Google Content Network is excluded.
- 25% reimbursement on spend
- Maximum reimbursement of $25,000
Reimbursements will be made on a half-year basis. All reimbursement claim forms and associated documentation must be received by*:
- July 31, 2023 for ads that ran January-June 2023
- Reimbursement made to partners by August 31, 2023
- July 31, 2023 for ads that run July-December 2023
- Reimbursement made to partners by February 28, 2024
* There is a 10-business day grace period.
- Q3/Q4 Submissions received after February 15, 2024 will not be approved for reimbursement.
- Q1/Q2 Submissions received after August 11, 2024 will not be approved for reimbursement.