We know that Virginia is for Outdoor Lovers, but what can our communities do to take that message further? The DRIVE Outdoor grant program built on the DRIVE 2.0 Statewide Strategic Plan with a goal of enhancing outdoor recreational development, assets, and entrepreneurial opportunities within Virginia.
Growing the outdoor economy will spur job creation and private investment, further enhance Virginia’s brand as an outdoor destination, and yield opportunities for outdoor-focused tourism partnerships. Outdoor recreation has proven to be a recession-proof industry and a driving force in the American economy, generating $862 billion in economic output spending and supporting 4.5 million jobs across the country.
Next round of DRIVE+ will be opening March 2025
Destination Marketing Organizations (DMOs) were awarded up to $20,000 for outdoor recreation development projects.
Congratulations to our DRIVE Outdoor Communities!
- Alleghany Highlands
- Bristol City
- Charlottesville-Albemarle County
- Danville-Pittsylvania County
- Floyd County
- Giles County
- Harrisonburg City
- Lexington-Rockbridge Area
- Nelson County
- Northern Neck
- Norfolk City
- Richmond Region Tourism
- Smithfield-Isle of Wight County
- Smyth County
- Town of Cape Charles
- Town of Culpeper
- Town of Damascus
- Town of Kilmarnock
- Visit Virginia’s Blue Ridge
- Waynesboro City