We know that Virginia is for Outdoor Lovers, but what can our communities do to take that message further? The DRIVE Outdoor grant program builds on the DRIVE 2.0 Statewide Strategic Plan with a goal of enhancing outdoor recreational development, assets, and entrepreneurial opportunities within Virginia.
Growing the outdoor economy will spur job creation and private investment, further enhance Virginia’s brand as an outdoor destination, and yield opportunities for outdoor-focused tourism partnerships. Outdoor recreation has proven to be a recession-proof industry and a driving force in the American economy, generating $689 billion in economic output spending and supporting 4.3 million jobs across the country.
Please visit the DMO Grant Process page to learn more about DRIVE Outdoor. Destination Marketing Organizations (DMOs) receiving funds will be awarded up to $20,000 for outdoor recreation development projects.