Leverage a trusted voice to reach outdoor enthusiasts and adventure travelers through a multi-platform program.
Role of Channel: Awareness > Consideration > Conversion (digital)
Contact: LEAH WOODY
WHY BLUE RIDGE OUTDOORS?
- BRO reaches over 350,000 engaged readers.
- Free publication, distributed to more than locations monthly from Pennsylvania to Georgia.
- Integrated advertising including print, digital, native and email newsletter opportunities.
- BRO Audience:
- Active adults ages 25-54
- Median age 38
- Average Household Income $96,000+
- 64% are married.
- 52% are married with children.
PARTNER OFFER
While VTC will place print ads in the July, September, April, and May issues, partners can choose ANY 4 months between July 2022-June 2023.
View and download the Blue Ridge Outdoors Co-op Media Kit.
PRINT ADS
~55% discount*
- $7,000 2-Page Spread
- $4,000 Full Page
- $2,400 Half Page
- $1,450 Quarter Page
DIGITAL PACKAGE
~25% discount
- Option 1
- Native Post (sponsored content for 1 week on home page)
- Facebook Share of Native Post
- 1x Trail Post E-Newsletter (share of native post)
Package Price: $895 (value: $1,195)
- Option 2
- Standard Banner ROS ad for 1 month (728×90, 300×250 or 300×600)
- 1x Trail Post E-Newsletter
- 2x Instagram Story with 3 Tiles
Package Price: $1,295 (value: $1,795)
ADDED VALUE: LEAD GENERATION GIVEAWAY
- The “Virginia Destination Giveaway” will be offered in the September 2022 and May 2023 issues.
- Partners must run in either the September or May giveaways issue to secure “Virginia Destination Giveaway” leads.
