Food is one of the top motivators for travel, and this program is built to showcase Virginia’s culinary experiences to travelers who plan their trips around great meals, local flavor, and hidden dining gems. Through The Local Palate, a premier publication celebrating Southern food culture, you’ll reach an audience of engaged, affluent travelers just as they’re planning winter getaways and shoulder-season escapes.
Program Overview
This seasonal print and digital program is designed to promote your destination during key planning windows in the winter and spring shoulder season, with strong placement in both editorial and newsletter content.
Print Timing:
- Winter 2025 Issue
- On Newsstands: November 4, 2025
- Assets Due: September 12, 2025
- Dining Guide SIP 2026
- On Newsstands: April 7, 2026
- Assets Due: February 13, 2026
Digital Amplification:
- “Savor the South” email newsletters sent to 182K+ subscribers
- 1x Newsletter for up to 4 participating destinations
- 2x Newsletters for up to 8 participating destinations
- Partnered content featured across newsletter and Facebook posts
Package Options:
- Package 1: Full-Page Print Ad + Newsletter Section + Facebook Post
- Partner Rate: $9,250
- Total Value with VTC Match: $13,750
- Package 2: Half-Page Print Ad + Newsletter Banner (728×90)
- Partner Rate: $5,000
- Total Value with VTC Match: $6,750
Contact Person: Joe Spector, jjspector@gmail.com