The FY26 Industry Advertising Co-Op Program aims to offer industry partners simple, affordable and flexible advertising opportunities.
This year’s program will also focus on including media opportunities that are compatible with Adara’s pixeling services, allowing VTC and our partners the ability to gather a more robust data story.
The programs will be available July 1, 2025 – June 30, 2026.
View informational webinar and slide deck.
New Opportunities
- Dining-Focused Print + Email: Partnership with The Local Palate highlights food-forward travel trends (57% of travelers are motivated by food experiences), offering exposure alongside top competitors.
- StyleBlueprint: New for FY26, this integrated content and email platform reaches affluent, travel-ready audiences at an accessible price point.
Adjustments
- Pixeling requirements: Adara pixeling is required for campaigns using Adara, Sojern, LM360, or StyleBlueprint. Strongly encouraged (but not required) for Meta and Google Ads. VTC can assist with implementation.
Funding & Management Updates
- Meta and Google reimbursement programs have a combined maximum reimbursement of $25,000 per partner.
- VTC logo required on any matched media.
New application and reimbursement documentation deadlines have been provided for each program.
The Love team will manage reimbursement coordination through a new submission portal.
