Utilize Facebook and Instagram channels to target audiences using visually appealing and engaging content. Build social engagement and increase website visits by promoting relevant content such as news, updates, special offers and events.
Contact: Lindsey Norment or Ali Zaman.
PARTNER OFFER
Receive a 50% reimbursement on Facebook and/or Instagram paid posts. Must spend a minimum of $5,000 with a 6 week minimum flight. Max reimbursement to not exceed $25,000
Application Process
Please complete and submit your Co-op application and W9 form using this link
- Application and current W9 must be submitted and approved by VTC prior to campaign start.
- When preparing your application, you will need your annual Facebook/Instagram budget and estimated half-year breakout.
- If estimated spends change within the year, applications must be revised, re-sent and re-approved.
Advertising Parameters (Not required but highly suggested!)
- Feature VTC in the ad copy by tagging Virginia is for Lovers on Facebook and @VisitVirginia on Instagram.
- When using a click-thru ad format (directs traffic to a website), the landing page must include the Virginia is for LoversĀ® logo or promotional text summary about Virginia with hyperlink to Virginia.org.
- Landing page must contain a link to www.virginia.org (link can be embedded into logo image or hyperlinked from text).
- Submit a VIFL logo request here.
- Include an Adara pixel on the landing page where click-thru ad formats direct
Reimbursement Process
Reimbursements will be made on a half-year basis. All reimbursement documentation must be emailed to Lindsey Norment ([email protected]) by submission deadlines below:
- January 31, 2025 for ads that run July-December 2024
- Submission deadline is January 31st, 2025
- Reimbursement made to partners by March 1, 2025
- July 31, 2025 for ads that ran January-June 2025
- Submission deadline is July 31, 2025
- Reimbursement made to partners by September 1, 2025
There is a 10-day grace period. Submissions received after August 11, 2025, will not be approved for reimbursement.
Required Documentation for Reimbursement
The following documents must be submitted in order to collect reimbursement:
- Screenshot(s) of Facebook Ads Manager showing:
- Run Dates
- Total Spend
- Ad Delivery Report exported Excel document from the Facebook Ads Manager showing:
- Run Dates
- Total Spend
Start your application at this link
Sample Ads: