Virginia Tourism Corporation

Information for Virginia's Travel Industry

  • about
    • Contact VTC
    • Operations and Finance
      • Consumer Services and Fulfillment
    • Virginia Tourism Corporation Board of Directors
    • Virginia Film Office
    • Diversity, Equity and Inclusion Resources
    • Directions to Virginia Tourism Corporation Office
    • Employment Opportunities
  • marketing
    • Brand Management
      • Brand Campaigns & Initiatives
      • Industry Advertising Co-Op Program
      • Virginia Travel Guide Advertising
      • LOVEwork Reimbursement Program
      • Virginia Is For Lovers Logo Request
      • Creative Services
      • Advertising Opportunities
    • Communications
      • Public Relations
    • Content Marketing
      • Social Media
    • Digital Marketing
      • Get Listed on Virginia.org
    • Group Tours, Meetings and Sports Marketing
    • International Sales & Marketing
    • Marketing Operations
  • grants
    • Tourism Development Financing Program
    • (VTC) Microbusiness Marketing Leverage Program
    • VTC Marketing Leverage Program
    • Virginia DMO Marketing Grants
    • Virginia Special Events & Festivals Program
  • partnership marketing
    • Partnership Marketing
    • Destination Development Managers
    • Business Resources
    • Development Resources
    • Workshops and Educational Opportunities
      • Virginia Tourism Orientation Program
    • Tourism Development Financing Program
    • Tourism Improvement Districts (TIDs)
    • DRIVE Outdoor
    • Tourism Zones
    • GO Virginia
  • research
    • Economic Impact of Travel
    • Travel Data and Profiles
    • International Travel
    • Black Travel Research
    • Lodging Reports
    • Research Reports
    • Virginia Excise Tax Rates and Collections
    • Research Links
  • essentials
    • Sign Up for the Pulse of Virginia
    • Bulk Publication Order Form
    • LOVEwork Request
    • LOVEwork Reimbursement Program
    • Tourism Industry Contacts
    • Logo Request
    • Photo & Video Guidelines
    • Merchandising
    • Virginia is for Lovers Store
    • VTC Orientation
    • Virginia Film Office
    • Keep Virginia Beautiful
    • Virginia Green
    • VA-1 Tourism Summit
You are here: Home / DRIVE 2.0

DRIVE 2.0

In 2019, Virginia Tourism Corporation (VTC) completed a long-term strategic plan to help increase tourism visitation and spending across the Commonwealth. This plan, titled “Drive 2.0,” builds on the existing findings and conclusions from the 2013 Statewide Tourism Plan.

Even though DRIVE 2.0 content was researched and completed prior to the COVID-19 crisis, now more than ever it is imperative that we have a plan that identifies trends impacting our world. If we are going to compete and win, we need a strategic plan that will put Virginia ahead of our competition by focusing on creative tourism development. DRIVE 2.0 positions Virginia communities to grow in directions that should provide greater economic opportunities.

This strategic plan is a result of conversations with Virginia’s tourism industry and tourism partners as we look to the future and plan for success. It focuses on answering two key questions:

  1. What should we be promoting?
  2. What should we be building?

To apply DRIVE 2.0 findings please access the Statewide Strategic Plan, (10) Regional Plans, and (6) How-to-Guides.

DRIVE 2.0 was implemented January 2021 – June 2022 through three grant rounds of workshops with 27 communities. Each community was awarded $10,000 to use towards their hub and spoke plans for Promotion, Product Development or Making the Case/ Advocacy.

DRIVE 2.0 Communities

  • Alleghany Highlands
  • Arlington County
  • City of Bristol
  • Charlottesville-Albemarle County
  • City of Petersburg
  • Eastern Shore of Virginia
  • Fairfax County
  • Floyd County
  • Giles County
  • City of Harrisonburg
  • Hopewell-Prince George County
  • Lexington-Rockbridge Area
  • Nelson County
  • City of Norfolk
  • Northern Neck
  • Prince William County
  • Pulaski County
  • Richmond Region Tourism
  • Scott County
  • Smithfield-Isle of Wight County
  • Smyth County
  • Surry County
  • Town of Damascus
  • Town of Kilmarnock
  • Town of Marion
  • Town of Saltville
  • Visit Virginia’s Blue Ridge

DRIVE 2.0

  • What is DRIVE 2.0?
  • DRIVE Outdoor
  • Why do we Need a Statewide Tourism Plan
  • Strategic Tourism Plan
  • Regional Plans
  • How to Guides

Contact Us

For more information, please contact: 

Caitlin Castainca Johnson at [email protected]

Jacob Bower at [email protected]

  • Bloglovin
  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • YouTube

Contact Us
Careers
Virginia is for Lovers Website
Virginia Film Office
Press Room
Log into Administration Tool
Virginia is for Lovers Store
Privacy Policy
Diversity, Equity and Inclusion


VTC Expenditures
View VTC’s Expenditures
eVA Transparency Reports
eva Transparency Reports
  • What is DRIVE 2.0?
  • DRIVE Outdoor
  • Why do we Need a Statewide Tourism Plan
  • Strategic Tourism Plan
  • Regional Plans
  • How to Guides

Copyright © 2023 – Virginia Tourism Corporation, 901 E. Cary St., Suite 900, Richmond, VA 23219

(804) 545-5500, [email protected]

All rights reserved.

This site uses cookies to enhance the user experience and measure marketing activities.
By continuing to use this website, you agree to their use. To find out more, please see our Privacy Policy
Accept
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT