Statewide Tourism Plan – DRIVE 2.0/ DRIVE Outdoor
Why do we need a Statewide Tourism Plan?
Even though the Statewide Tourism Plan/ DRIVE 2.0 content was researched and completed prior to the COVID-19 crisis, now more than ever it is imperative that we have a plan that identifies trends impacting our world. If we are going to compete and win, we need a strategic plan that will put Virginia ahead of our competition by focusing on creative tourism development. The DRIVE programs position Virginia communities to grow in directions that should provide greater economic opportunities.
Travelers spend $79 million per day in Virginia (2019). This isn’t a given or dedicated source of funds. We must fight and win travelers for these funds. That’s almost $3.3 million spent every hour in Virginia by travelers.
When we increase tourism development, we increase the visitor experience, economic impact to communities and marketing competitiveness.