The FY27 Advertising Co-op Program aims to offer industry partners simple, affordable and flexible advertising opportunities.
This year’s program is built around partner feedback and aims to offer a wide range of advertising and content opportunities.
The programs will be available July 1, 2026 – June 30, 2027.
View informational webinar and slide deck.
Key Changes
- Brand new, simplified application for all programs.
- Applications will be reviewed and approved by Love Communications on a first come, first served basis
- Cost tiers have been implemented across most program offerings
- Brand new Meta and Google Ads program that is now turn-key with full media agency support
- Brand new content creation opportunities have been added
- Streaming audio placements are available through the Vista Media program
- Connected TV placements are available through the Sojern program (Tiers 3 and 4)
Pixeling Requirements
- Pixeling requirements: Adara pixeling is required for all campaigns. Love Communications and VTC can assist with implementation.
Key Contacts
- Please reach out to the VTC Brand Team or Love Communications with any questions.
The application portal for the FY27 Industry Advertising Co-Op Programs will open July 1, 2026 at 12 p.m.
Google Ads
Search, Display, YouTube
Edible DC
Print & Digital Content
Visiting With Vega
Social Media Influencer