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You are here: Home / Marketing / Brand Management / FY27 Industry Advertising Co-Op Program / Edible DC

Edible DC

Media Channels: Print | Digital

Want to reach the DC market and food-motivated travelers? New for FY27, Edible DC celebrates local food, farmers markets, and food events across DC, Maryland, and Virginia—everything that makes the DMV’s food scene exceptional. Added in response to partner demand for niche audience targeting, seasonal campaigns, and reaching the DC market, this program blends quarterly print placements with digital amplification.

Program Overview

VTC is partnering with Edible DC to offer annual participation packages that pair seasonal (quarterly) print advertising with digital amplification across web, newsletter, social, and editorial content—available at three investment levels.

Key Details

Entry Tier (Annual Participation) — $3,700 partner spend / $7,400 total value

  • Print: Half-page interior advertisement
  • Digital: 1 web banner per quarter, event calendar inclusion, 1 newsletter banner per quarter

Growth Tier (Annual Participation) — $7,700 partner spend / $15,400 total value

  • Print: Full-page interior advertisement
  • Digital: 1 social media post per quarter, 3 web banners per quarter, event calendar inclusion, 2 newsletter banner placements per quarter, newsletter and web editorial content feature, editorial destination guide

Market Leader Tier (Annual Participation — limited to two DMOs) — $10,500 partner spend / $21,000 total value

  • Print: Two-page spread advertisement
  • Digital: 2 social media posts per quarter, 4 web banners per quarter, event calendar inclusion, 2 newsletter banner placements per quarter, 1 dedicated e-blast per quarter, newsletter and web editorial content feature, enhanced editorial destination guide

Additional Opportunities: Individual issue and digital placements are available to DMO partners at 30% off retail rates.

Key Contacts

  • Please reach out to the VTC Brand Team, Love Communications or Edible DC with any questions.
    • coop@virginia.org
    • virginia@lovecomm.net
    • james@edibledc.com

FY27 Industry Advertising Co-Op Program

  • FY27 Industry Advertising Co-Op Program
  • FY27 VTC Co-Op Application
  • FY27 META
  • FY27 Google Ads
  • Edible DC
  • Sojern
  • Vista Media (formerly LM360)
  • Blue Ridge Outdoors
  • Collector Studios
  • Kyle LaFerriere Photography
  • VisitingWithVega
  • Other Advertising Opportunities
  • FY26 Meta/Google Reimbursement Portal

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