Media Channels: Search | Display
Reach travelers where they’re actively searching and consuming content with a Google campaign that includes Google Adwords. This program helps you stay visible across key touchpoints in the planning journey and gives you flexibility to focus on the tactics that align best with your goals.
Program Overview
VTC and Love Communications are partnering to offer a turn-key solution for the Co-op Google Search program. Partners have the option to run a Search campaign through Love Communications for an accessible and seamless experience or can choose to run a Search campaign with current agency partners and submit the match funds through Love Communications. Please note, only Google Search is available through this program.
Key Details
As a managed program running through Love Communications, partners can expect:
- Search Campaign Execution: Running and managing a dedicated search initiative from start to finish including ad copy research, development, and deployment of the campaign(s).
- Deployment & Optimization: Launching the campaign(s) within Google Ads, staging technical settings, and conducting ongoing account optimizations.
- Pacing & Financial Management: Actively managing budget pacing and spend, and handling billing with partners and VTC for match rates.
- Reporting: Delivering comprehensive wrap-up performance reports with actionable insights to both individual partners and VTC teams.
- Max Flight Duration: 3 months
The Google Search Co-op program is open to 24 partners in total following the below tiered structure. Partners running the Google Co-op program through their contracted agency partners will not be subject to the 15% commission fee.
| Tier | Partner Investment | VTC Match | Total Media Value | Partner Fee (15%) | Max Flight |
| Tier 1 | $5,000 | $5,000 | $10,000 | $1,500 | 3 months |
| Tier 2 | $6,000 | $6,000 | $12,000 | $1,800 | 3 months |
| Tier 3 | $10,000 | $10,000 | $20,000 | $3,000 | 3 months |
- A 15% management fee applies (shown as the Partner Fee in the table).
- Campaigns take a few weeks to set up; setup is first-come, first-served once applications are processed.
Reimbursement Process
Match funds will be provided at the start of the campaign once partners provide invoices for match funds to Love Communications.
Contact Persons:
If you have questions, please email coop@virginia.org / virginia@lovecomm.net
If you have specific questions for VTC, please reach out to Lindsey Norment, lnorment@virginia.org and Ali Zaman, azaman@virginia.org