Media Channels: Search | Display
The Google Ads co-op puts Virginia in front of people who are actively searching for destinations across Google Search. New for FY27, the program is fully managed and turn-key.
Program Overview
Like Meta [hyperlink back to meta page], the Google Ads co-op has been redesigned as a turn-key solution managed end-to-end by Love Communications. Love assumes strategic and administrative responsibility for a paid search initiative of your choosing.
What Love manages on your behalf:
- Search campaign execution—running a dedicated search initiative from start to finish, including ad copy research, development, and deployment
- Deployment and optimization—launching campaigns within Google Ads, staging technical settings, and ongoing account optimization
- Pacing and financial management—managing budget pacing and spend, and handling billing for match rates
- Reporting—comprehensive wrap-up performance reports for both partners and VTC
Key Details
Partners select from three tiers:
| Tier | Partner Investment | VTC Match | Total Media Value | Partner Fee (15%) | Max Flight |
| Tier 1 | $5,000 | $5,000 | $10,000 | $1,500 | 3 months |
| Tier 2 | $6,000 | $6,000 | $12,000 | $1,800 | 3 months |
| Tier 3 | $10,000 | $10,000 | $20,000 | $3,000 | 3 months |
- A 15% management fee applies (shown as the Partner Fee in the table).
- Campaigns take a few weeks to set up; setup is first-come, first-served once applications are processed.
Key Contacts
- Please reach out to the VTC Brand Team or Love Communications with any questions.