Media Channels: Programmatic | Multi-channel Digital | CTV
Reach travelers who are already planning a trip. Sojern is a multi-channel digital advertising platform that uses traveler intent data—flight searches, hotel lookups, and booking behaviors—to serve highly targeted programmatic ads to people actively planning travel. New for FY27, Sojern adds Connected TV (CTV) placements reaching channels such as CNN, ABC, Hulu, ESPN, and more.
Program Overview
Sojern remains a high-value pillar of the co-op thanks to its 1:1:1 cash match: for every dollar a partner invests, both VTC and Sojern match it, tripling total media value.
Key Details
Participation options (all campaigns require a 3-month flight minimum):
| Package Level | Partner Investment | VTC Match | Sojern Match | Total Media Value |
| Tier 1 | $2,500 | $2,500 | $2,500 | $7,500 |
| Tier 2 | $5,000 | $5,000 | $5,000 | $15,000 |
| Tier 3 | $10,000 | $10,000 | $10,000 | $30,000 |
| Tier 4 | $20,000 | $20,000 | $20,000 | $60,000 |
Key Contacts
- Please reach out to the VTC Brand Team, Sojern or Love Communications with any questions.