Want to reach adventure-seekers and outdoor lovers? Blue Ridge Outdoors is a trusted voice in the mid-Atlantic and Southeast outdoor scene, making it an ideal platform for promoting Virginia’s natural beauty, scenic road trips, festivals, and outdoor towns. This program offers a blend of print, digital, and social media, perfect for connecting with travelers looking to plan their next outdoor escape.
Program Overview:
VTC is partnering with Blue Ridge Outdoors to offer exclusive rates on bundled print and digital advertising, including high-visibility takeover packages and year-round featured placements.
Key Details:
Thanks to VTC’s buy-down, Virginia Tourism partners can purchase print, digital and custom content advertising space in ANY month/ issue in FY27 at approx. 40% Off. In addition, special VTC Takeovers will occur in September/October 2026 Biking, Hiking, & Fall Family Getaways & March/ April 2027 Outdoor Family Issues.
VTC CO-OP RATES
- 2 Page Spread – $7600
- Full Page – $4400
- Half Page – $2600
- Quarter Page – $1595
- ADVERTORIAL UPGRADE: $900 plus ad rates shown above (includes Digital Content Flight)
DIGITAL FLIGHTS: $995 EACH
- Branding Flight: (1) Display Web Ad + (3) E-Newsletter Ads
- Content Flight: (1) Sponsored Post + (1) E-News and Facebook Content Share
- Social Flight: (2) Boosted Facebook Posts + (1) Instagram Story (w/ 3 Tiles)
- Custom Dedicated E-Blast (1)
AVAILABLE ISSUES (2027 Themes and Advertorials are TBD)
- Sept/ Oct Biking and Hiking Issue* (Advertorials: Cycling Adventure Guide + The Thrill Seeker Epic Itineraries)
- Nov/Dec Top Adventure Towns (Advertorials: The Blue Ridge Bucket List + Epic Itineraries: Winter Escapes)
- Jan/Feb Best of the Blue Ridge Issue (Advertorials: The Parks and Trails Adventure Guide + Epic Itineraries: Destination Downtown)
- Mar/ Apr Outdoor Family Issue* ( Advertorials: The Fishing & Paddling Adventure Guide + Epic Itineraries: Spring Fever Weekend Getaways)
- May/June Music and Festivals Issue (Advertorials: The Festival Adventure Guide + Epic Itineraries: Camping and Cabin Retreats)
- July/ August Road Trips Issue (Advertorials: The History Adventure Guide + Epic Itineraries: Road Trips)
VIRGINIA TAKEOVER OPPORTUNITIES INCLUDE:
- Custom content creation by one of our professional writers in the Sept/Oct VA Biking Adventure Guide and/or the March/ April VA Spring Weekend Getaways Epic Itineraries Advertorials.
- Digital Content Flight to share partner content
- Inclusion in an exclusive Virginia E-Blast and social media posts to share the full VA Takeovers
- Leads from Virginia Adventure Giveaways
- Approx. 40% Off per issue (Sept/Oct and March/April)
“VIRGINIA TAKEOVER” CONTENT PACKAGES – (Sept/Oct and March/April)
- Quarter Page Advertorial Package: $2495
- 2-Page Advertorial Spread Package: $8500
- Full Page Advertorial Package: $5300
- Half Page Advertorial Package: $3500
Key Contacts:
Leah Woody, leah@blueridgeoutdoors.com and Katie Hartwell, katie@blueridgeoutdoors.com