Want to reach adventure-seekers and outdoor lovers? Blue Ridge Outdoors is a trusted voice in the mid-Atlantic and Southeast outdoor scene, making it an ideal platform for promoting Virginia’s natural beauty, scenic road trips, festivals, and outdoor towns. This program offers a blend of print, digital, and social media, perfect for connecting with travelers looking to plan their next outdoor escape.
Program Overview
VTC is partnering with Blue Ridge Outdoors to offer exclusive rates on bundled print and digital advertising, including high-visibility takeover packages and year-round featured placements.
Key Details
Thanks to VTC’s buy-down, Virginia Tourism partners can purchase print, digital and custom content advertising space in ANY month/ issue in FY27 at approx. 40% Off. In addition, special VTC Takeovers will occur in September/October 2026 Biking, Hiking, & Fall Family Getaways & March/ April 2027 Outdoor Family Issues.
VIRGINIA TAKEOVER OPPORTUNITIES INCLUDE:
- Custom content creation by our professional writers in the Sept/Oct VA Biking Adventure Guide and/or the March/ April VA Spring Weekend Getaways Epic Itineraries Advertorials.
- Digital Content Flight to share partner content
- Inclusion in an exclusive Virginia E-Blast and social media posts to share the VA Takeovers
- Leads from Virginia Adventure Giveaways
“VIRGINIA TAKEOVER” PACKAGES
- 2-Page Advertorial Spread + Digital Package: $8500
- Full Page Advertorial + Digital Package: $5300
- Half Page Advertorial + Digital Package: $3500
- Quarter Page Advertorial + Digital Package: $2495
STAND-ALONE CO-OP RATES for Partners in ALL other issues:
- 2 Page Spread – $7600
- Full Page – $4400
- Half Page – $2600
- Quarter Page – $1595
- Advertorial Upgrade: $900 plus ad rates shown above (includes Digital Content Flight)
DIGITAL FLIGHTS: $995 EACH
- Branding Flight: (1) Display Web Ad + (3) E-Newsletter Ads
- Content Flight: (1) Sponsored Post + (1) E-News and Facebook Content Share
- Social Flight: (2) Boosted Facebook Posts + (1) Instagram Story
- Custom Dedicated E-Blast (1)
AVAILABLE ISSUES:
- Sept/ Oct Biking and Hiking
- Nov/Dec Top Adventure Towns
- Jan/Feb Best of the Blue Ridge*
- Mar/ Apr Outdoor Family*
- May/June Music and Festivals*
- July/ August Road Trips*
Key Contacts
Leah Woody, leah@blueridgeoutdoors.com and Katie Hartwell, katie@blueridgeoutdoors.com