Virginia Tourism Corporation

Information for Virginia's Travel Industry

  • about
    • Contact VTC
    • Operations and Finance
      • Consumer Services and Fulfillment
    • Virginia Tourism Corporation Board of Directors
    • Virginia Film Office
    • Diversity, Equity and Inclusion Resources
    • Directions to Virginia Tourism Corporation Office
    • Employment Opportunities
  • marketing
    • Brand Management
      • Brand Campaigns & Initiatives
      • Industry Advertising Co-Op Program
      • Virginia Travel Guide Advertising
      • LOVEwork Reimbursement Program
      • Virginia Is For Lovers Logo Request
      • Creative Services
      • Advertising Opportunities
    • Communications
      • Public Relations
    • Content Marketing
      • Social Media
    • Digital Marketing
      • Get Listed on Virginia.org
    • Group Tours, Meetings and Sports Marketing
    • International Sales & Marketing
    • Marketing Operations
  • grants
    • Tourism Development Financing Program
    • (VTC) Microbusiness Marketing Leverage Program
    • VTC Marketing Leverage Program
    • Virginia DMO Marketing Grants
    • Virginia Special Events & Festivals Program
  • partnership marketing
    • Partnership Marketing
    • Destination Development Managers
    • Business Resources
    • Development Resources
    • Workshops and Educational Opportunities
      • Virginia Tourism Orientation Program
    • Tourism Development Financing Program
    • Tourism Improvement Districts (TIDs)
    • DRIVE Outdoor
    • Tourism Zones
    • GO Virginia
  • research
    • Economic Impact of Travel
    • Travel Data and Profiles
    • International Travel
    • Black Travel Research
    • Lodging Reports
    • Research Reports
    • Virginia Excise Tax Rates and Collections
    • Research Links
  • essentials
    • Sign Up for the Pulse of Virginia
    • Bulk Publication Order Form
    • LOVEwork Request
    • LOVEwork Reimbursement Program
    • Tourism Industry Contacts
    • Logo Request
    • Photo & Video Guidelines
    • Merchandising
    • Virginia is for Lovers Store
    • VTC Orientation
    • Virginia Film Office
    • Keep Virginia Beautiful
    • Virginia Green
    • VA-1 Tourism Summit
You are here: Home / Marketing / Brand Management / Brand Campaigns & Initiatives / Campaign: WanderLove

Campaign: WanderLove

WanderLove

WanderLove is our in-state campaign focusing on low-risk travel experiences within Virginia through the lens of easy, short road trips. This campaign was originally launched in response to travel safety concerns and restrictions brought on by COVID-19 in an effort to open our audiences up to the idea of traveling again.

While safe and responsible travel will always be a part of WanderLove, it will now be used as a general guideline rather than the core focus of the content. In 2022 and beyond, we will evolve the message into a theme of travel inspiration and trip building by tapping into our audience’s growing desire to travel and willingness to plan new trips.

We invite you to join the WanderLove campaign by positioning your community as a road trip destination, encouraging travelers to embrace their WanderLove and explore Virginia.

Questions? Contact Lindsey Norment.



CAMPAIGN DETAILS

Goal: Drive immediate economic impact in Virginia communities by inspiring travel among in-state and drive market audiences.

Audience: Families, Couples and Unattached

Markets: In-State and Drive Markets

Timing: Ongoing

Content Strategy:

This engaging video and content series highlights various road trips around Virginia and the many stops along the way, leaning into our strengths as a destination by following an itinerary of diverse experiences reflective of travelers’ interests, like outdoor adventure, waterfront escapes and culinary-inspired trips.

Each piece highlights easily accessible travel experiences unique to a Virginia road trip, including scenic drives, LOVEworks, outdoors, small towns and hidden gems.

Messaging Guidelines:

WanderLove copy is fun, conversational, and engaging. Moving forward, the goal of WanderLove messaging will be to inspire travel and active trip planning. Branded copy should actively promote exciting trip ideas, helpful travel advice,
hidden gems and other must-see destinations.



CREATIVE & PARTNER ASSETS 

   

The look of WanderLove will receive a small facelift in 2022, focusing on a more whimsical and nostalgic aesthetic that recaptures the wonder and joy of travel.

Point-of-view visuals will help our audiences envision themselves as road trip adventurers. Associated messaging will be fun, conversational, and engaging – a celebration of all the ways we can reconnect with the people and places we love most in Virginia.

Resources

  • WanderLove Creative Assets & Guidelines
    • Password: WanderLove2022

Engage with VTC*

  • Share your WanderLove blog with us via Matcha.
  • Submit your WanderLove story to us via CrowdRiff – coming soon!
  • Leverage VTC’s WanderLove images in your marketing.
    • Or, log in to VTC’s Image Catalog to search for images specific to your product/destination.
  • Share your images with us.
  • Submit your video for the WanderLove Playlist.
    • Upload your video to YouTube, selecting “No” when the upload process asks if the video was made for children.
    • Email your YouTube link to Ali Zaman.
  • Share VTC’s WanderLove videos from Facebook, Twitter or YouTube.

*Submitting content does not guarantee inclusion on VTC’s marketing channels.

Brand Management

  • Brand Marketing Initiatives
    • Campaign: WanderLove
    • Campaign: Share What You Love
    • Campaign: Eat. Drink. Love.
  • Industry Advertising Co-Op Program
  • Virginia Travel Guide
    • Order Bulk Guides
  • LOVEwork Reimbursement Program
    • Submit Application
  • Creative Services
  • Virginia Is For Lovers Logo Request
  • Additional Opportunities

Contact Staff

Lindsey Norment
Brand Director
lnorment@virginia.org
804-545-5578
Leah Reams
Brand Manager
lreams@virginia.org
804-545-5568
Ali Zaman
Creative Director
azaman@virginia.org
804-545-5566
Grey Walters
Videographer
gwalters@virginia.org
804-545-5744
Sarah Ann Atkins
Creative Specialist & Photographer
satkins@virginia.org
804-545-5515
Christian Moquin
Creative Generalist/Graphic Designer
cmoquin@virginia.org
804-545-5567
  • Bloglovin
  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • YouTube

Contact Us
Careers
Virginia is for Lovers Website
Virginia Film Office
Press Room
Log into Administration Tool
Virginia is for Lovers Store
Privacy Policy
Diversity, Equity and Inclusion


VTC Expenditures
View VTC’s Expenditures
eVA Transparency Reports
eva Transparency Reports
  • What is DRIVE 2.0?
  • DRIVE Outdoor
  • Why do we Need a Statewide Tourism Plan
  • Strategic Tourism Plan
  • Regional Plans
  • How to Guides

Copyright © 2023 – Virginia Tourism Corporation, 901 E. Cary St., Suite 900, Richmond, VA 23219

(804) 545-5500, [email protected]

All rights reserved.

This site uses cookies to enhance the user experience and measure marketing activities.
By continuing to use this website, you agree to their use. To find out more, please see our Privacy Policy
Accept
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT