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Welcome to VTC's home for the Commonwealth's tourism industry. This site contains a wealth of information and assistance for the full spectrum of Virginia's travel businesses. Let us know what we can do to help you.
Merchandise Update
Effective May 1, 2024, Creative Color LLC is the new licensed and preferred vendor for oversight of the Virginia is for Lovers® merchandise program.
Click Here for additional information.
Sign up for the Pulse
Sign up for our monthly “Pulse of Virginia”. The Pulse is sent to tourism industry partners to let them know what is happening at VTC and the Virginia tourism business.
Industry Advertising Co-Op Program
The FY24 Industry Advertising Co-Op Program offers affordable, flexible and impactful advertising opportunities for our industry partners’ media campaigns. Learn More
Virginia Tourism Press Coverage
VTC’s public relations team continues its ongoing efforts to promote Virginia as a premier travel destination through placements in local, regional, and national media. For most recent press coverage, please Click Here.
ARPA Tourism Recovery Program
In an effort to restore Virginia’s tourism industry following the COVID pandemic, VTC is offering ARPA funds to spur economic activity and travel across the Commonwealth. For more information Click Here.
For regional educational and training webinars for submitting plans for ARPA funds Click Here.
VA1 Governor’s Tourism Summit
The 2024 VA1 Governor’s Tourism Summit will take place November 13 – 15, 2024 at the Omni Homestead Resort – Hot Springs, VA
Visit the official VA-1 Tourism website for more information.
Get Involved with VTC Marketing
Check out our variety of programs aimed at providing solutions for our partners.
Learn About Grant Funding
Leverage marketing dollars, resulting in increased visitor spending, revenue and jobs.
Research – Economic Impact
Learn about Economic Impact of tourism in Virginia.
LOVEworks Application
Bring LOVE artwork to your destination.
Virginia Film Office
Increasing revenue to the state through the production of filmed product.
Working with Virginia.org
“Virginia.org stretches a slim marketing budget and allows us to gain recognition from our peers that brings us together in marketing similar ideas but in different parts of the state.”
Sue and Mike Edwards
Innkeepers at the Collins House Inn located in Marion.