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You are here: Home / Research / Performance

Performance

The Research Team at VTC has contracted with STR, a leading lodging industry research company, to provide weekly and monthly lodging data for the Commonwealth of Virginia. The following reports include data for Virginia, STR’s pre-defined geographies across Virginia (markets and submarkets), and Virginia’s ten tourism regions. Statewide data is further broken down by hotel class scale such as Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale, and Economy.

SOURCE: COSTAR REALTY INFORMATION, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF COSTAR IS STRICTLY PROHIBITED. ANY REDISTRIBUTION OR REPUBLICATION OF THIS DATA BY PARTIES OTHER THAN VTC IS STRICTLY PROHIBITED. 

Weekly Report

  • Week Ending 10.31.2026

Monthly Report

  • September 2026 (PDF)
  • September 2026 (Excel)

Explanation of Lodging Regions

Smith Travel Research uses predefined regions to report lodging trends throughout Virginia. These regions generally refer to areas around a city or town rather than specific political boundaries.

  • The Word document below provides maps and explanations for each of these regions.
    Explanation of Virginia Regions Defined by STR– Word Doc
  • Tourism Regions Map– PDF

To receive the lodging reports by email, contact Pratiksha Bhattarai.


Virginia Excise Tax Collections

Virginia Tourism Corporation obtains the travel-industry related local excise tax collections data directly from the Local Government Comparative Reports published on the Virginia Auditor of Public Accounts website. The report below includes Transient Occupancy Excise Tax Collections, Meals Excise Tax Collections, and Admissions Excise Tax Collections reported to the Auditor of Public Accounts by Virginia’s counties, independent cities, and incorporated towns.

Excise tax collections are typically reported in July-to-June fiscal years, not calendar years. Localities imposing a local transient occupancy excise tax may impose the tax on any or all classes of lodging such as hotels, motels, bed and breakfasts, cabins, and campgrounds.

  • 2022 Virginia Excise Tax Collections

Research

  • Economic Impact of Travel
  • Performance
  • Visitor Intelligence
  • Advertising Strategy
  • Research Reports
  • Interactive Data & Dashboards

Request Support

Request Support from the Research Team

Contact

Dan Roberts
Vice President of Research & Strategy
droberts@virginia.org
804-545-5549
Carolyn Wren
Director of Organizational Planning
cwren@virginia.org
804-545-5509
Pratiksha Bhattarai
Senior Research Manager
pbhattarai@virginia.org
804-545-5548

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