CAMPAIGN OVERVIEW
The 2025 Virginia is for Lovers Winter WanderLove Campaign promotes Virginia as a premium winter travel destination by offering a 25% discount at select luxury hotels during the off-season. By targeting budget-conscious yet experience-driven travelers through strategic email marketing, engaging social content, and a focused landing page, the campaign aims to drive bookings while expanding Virginia’s email subscriber base.
Questions? Contact Lindsey Norment
CAMPAIGN DETAILS
Goals:
- Promote Virginia as a travel destination during the off-season.
- Provide select luxury hotels with increased visibility, engagement, and bookings.
- Drive sign-ups to Virginia is for Lovers email list for future marketing opportunities.
Audience:
Travel and Activity Enthusiasts: “Go-getters” who aim to act on abundance and do everything a destination has to offer on their travels.
- Taking multiple trips a year, they are more likely to take a winter getaway, along with other getaways they are planning in the year.
- Audience segment encompasses both families and couples
Timing: January 5 – March 31, 2025
Primary Messaging:
Sign up now and instantly receive an exclusive 25% off discount for select luxury hotel stays around Virginia all winter long. Whether you’re seeking a timeless resort tucked away in Virginia’s storied mountains, an old-world elegance experience on the coast, or world-class dining and accommodations in the heart of Hunt Country, this limited-time offer is the perfect way to escape to Virginia this winter. Is your WanderLove calling?
www.virginia.org/winterwanderlove
PARTNER ENGAGEMENT
If there is a hotel featured in your area, please help us by promoting the campaign on your own channels, pointing visitors to the campaign landing page to receive the discount code. https://www.virginia.org/winterwanderlove/
Future Plans
Should the Winter WanderLove campaign prove successful during its pilot year, VTC will continue the initiative annually and explore expanding the program to include additional hotels and potentially other travel categories, such as restaurant and attraction discounts to complement hotel offers.
If you have hotel partners that should be considered in the future, please contact Patricia Anderson at panderson@virginia.org.