Virginia Tourism Corporation

Information for Virginia's Travel Industry

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You are here: Home / Marketing / Brand Management / Brand Campaigns & Initiatives

Brand Campaigns & Initiatives

Find opportunities to amplify your message with these initiatives from VTC.

Vacation Starts with VA

Virginia’s Flagship Campaign

VTC’s Flagship campaign reminds travelers that Virginia is the ultimate destination for memorable getaways. All that you love, is all in one trip! Find out more about this campaign.

Winter WanderLove

Off-Season Travel Campaign

The Winter WanderLove Campaign aims to increase off-season bookings for key luxury lodging partners by offering a 25% discount for a stay between January and March.

My Home Virginia

Statewide Video Series

With talent opening doors to live and work anywhere in the world, these noteworthy Virginians have chosen to make the Commonwealth their home. This series explores why.

LOVEwork at Cape Charles

LOVEworks

A New Chapter

After a decade of our reimbursement program, we’re turning our attention to marketing LOVEworks and activating visitors throughout the state.

Heart & Soul

Celebrating Virginia’s Black Creators

You know our heart, now meet our soul. #HeartSoulVA celebrates Black creators, trendsetters, and artists who shape the culture of VA.

Creative Services

Advice from the Creative Team

Explore resources and guidelines for producing and implementing your own creative materials, and learn how VTC can be a resource for photo and video assets.

Brand Management

  • Brand Marketing Initiatives
    • Campaign: Vacation Starts with VA
  • Industry Advertising Co-Op Program
  • Virginia Travel Guide
    • Order Bulk Guides
  • LOVEworks
  • Creative Services
  • Virginia Is For Lovers Logo Request
  • Additional Opportunities

Contact Staff

Lindsey Norment
Managing Director, Brand and Creative
lnorment@virginia.org
804-545-5578
Ali Zaman
Assistant Brand Director
azaman@virginia.org
804-545-5566
Grey Walters
Videographer
gwalters@virginia.org
804-545-5744
Sarah Ann Atkins
Brand Manager
satkins@virginia.org
804-545-5515
Christian Moquin
Creative Generalist and Illustrator
cmoquin@virginia.org
804-545-5567
Taylor Paul
Social Media Manager
tpaul@virginia.org
804-545-5579
Hannah Armstrong
Creative Brand Manager
harmstrong@virginia.org
804-545-5600
Liza Mickens
Social Media Specialist
lmickens@virginia.org
804-545-5574

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