VTC is providing vetted advertising programs for consideration of ARPA-funded paid media campaigns, but partners may ultimately choose to work with any vendor they’d like.
A high-level overview of each program is provided below. Click here to access full details for all programs, including pricing, case studies and channel contacts.
Please note: While VTC Industry Advertising Co-op Programs are not eligible for ARPA funding, partners may choose to leverage their general funds for these discounted and reimbursable programs as part of their larger media mix.
AWARENESS VENDORS
Spotify ⎸Streaming Audio & Podcast
Reach 83MM listeners with 50% of those tuning in on the free, ad-supported platform by leveraging unique first-party data from users’ streaming behavior that goes beyond demographics to tap into moods, mindsets and moments.
Pandora ⎸Streaming Audio & Podcast
Reach 87MM users each month through streaming audio, podcast and video activations, with 89% of users listening for free via the ad-supported platform. Owned by SXM Media, advertisers now have cross-publisher access to Pandora, SoundCloud, SiriusXM’s app, and a range of digital audio publishers.
Wilkins ⎸Out-Of-Home (OOH)
Your single point of access to the entire OOH landscape, nationwide. Wilkins efficiently plans and executes OOH campaigns on your behalf, handling all aspects of the process. Wilkins handles every type of OOH media nationwide, from traditional billboards to street furniture and transit, place based, programmatic digital OOH and experiential.
CONSIDERATION VENDORS
Atlanta Magazine ⎸Print & Digital
A trusted voice and an indispensable guide, helping readers better understand, appreciate and navigate the Atlanta metro area. The portfolio includes Southbound magazine, a bi-annual travel magazine that showcases the top travel destinations in the Southeast.
Baltimore Magazine ⎸Print & Digital
The longest-standing city magazine in the country and a multi-channel media powerhouse throughout the Baltimore region, dedicated to providing original, award-winning content that shapes thinking, influences decision-making and inspires action.
MNI ⎸Print & Digital
Media-agnostic, insights-driven programmatic buying to reach across target magazines as well as digital platforms like display, online video, streaming audio, digital out-of-home and Connected TV.
Our State ⎸Print & Digital
A gorgeous monthly magazine with a paid circulation of over 221k. Print and digital Offerings are available to inspire travel to your destination with opportunities for all investment levels. Complimentary advertising design services are offered to all advertisers.
Philadelphia Magazine ⎸Print & Digital
Leverage print, digital and experimental platforms to create impactful, integrated marketing campaigns for advertisers and powerful, relevant content for readers. This 100+ year legacy brand is a reliable resource for its loyal readers through award-winning editorial teams and integrated campaigns, providing elevated success to advertise.
The Local Palate ⎸Print & Digital
A Southern food culture magazine that tells the stories behind the people, places, and food-ways that make up this diverse and dynamic culinary region. Connect with their audience through the magazine, digital channels, events and online shop, the Local Palate Marketplace.
Washingtonian ⎸Print & Digital
The savvy, sophisticated magazine of the nation’s capital and its Maryland and Virginia suburbs. Reach these valuable audiences with print and digital ads, sponsored content, Instagram giveaways and/or sponsored events.
Food Network, Delish , Pioneer Woman ⎸Print & Digital
Consumers are traveling for a “taste of a place” in order to get an authentic sense of the destination and local culture. The travel dining experience is all about making memories. Build reach against an avid consumer by aligning your destination with these well known epicurean and lifestyle brands.
Vista Graphics ⎸Print & Digital
A locally-owned Virginia small business, publications include Coastal Virginia Magazine, Lynchburg Living Magazine, Visitors Guide Magazine and SavorVa.com. Reach target audiences through lifestyle publications, tourism intercept and exclusive digital software.
Travelzoo ⎸Brand Partnership
A trusted, members-only travel site reaching 14MM in the US, providing members with travel deals and opportunities for the best value. Tell your story and build awareness through compelling branding products that inspire, educate and activate travelers.
GumGum ⎸Rich Media
Target consumers without personal data across current and future emerging digital environments with sophisticated contextual intelligence technology, beautiful high-impact ad formats across all screens and quality publishers representing all content categories.
Blue Ridge Outdoors ⎸Print & Digital – New! Added Dec. 2021
The largest free outdoor lifestyle magazine in the country, offering a compelling mix of news and features about outdoor adventures in the Mid-Atlantic and Southeast. Connect with a targeted audience of loyal outdoor enthusiasts through customized marketing plans that include print, custom content, digital, social media and more.
The Virginia Sportsman ⎸Print & Digital – New! Added Dec. 2021
A quarterly lifestyle magazine that celebrates sporting life and culture, featuring broad content such as fly fishing, equestrian activities, hunting and shooting sports, golf, land preservation, historic homes and gardens, local foods, spirits, and destination travel. Reach a nationwide subscriber audience with year-round brand exposure via magazine ads, digital web features and social media.
CONVERSION VENDORS
Adara ⎸Digital Display & Destination Reports
Leverage proprietary travel data to understand consumers and deliver better marketing ROI, with analytics solutions that allow advertisers to quantify the value and economic impact of their digital marketing investments.
Expedia ⎸Digital Display
Expedia media group is the digital marketing arm of the largest and most trusted online travel resource in the world when it comes to inspiration, planning, and booking hotels. They have a deep understanding of the travel space and have worked consistently with many DMOs as a sales, marketing, and distribution partner.
FULL FUNNEL VENDOR
MIQ ⎸ Online Banners/Video, Native, Connected TV, Streaming Audio, OOH
A programmatic media partner that can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for their clients. MIQ is DSP agnostic and can layer on a variety of targeting tactics like audience, behavioral contextual, prospecting and retargeting. Platforms include display ads, native units, pre-roll video, connected TV, streaming audio and OOH.
LeisureMedia 360 ⎸ Connected TV, Native, OOH – New! Added Dec. 2021
Offered by LeisureMedia 360 in conjunction with Basis Technologies, leverage state-of-the-art programmatic advertising and the superior customer service you have come to expect from LeisureMedia 360. Platforms include connected TV, native units and OOH.