Virginia Tourism Corporation

Information for Virginia's Travel Industry

  • about
    • Contact VTC
    • Virginia Tourism Corporation Board of Directors
    • Virginia Film Office
    • Diversity in Tourism
    • Directions to Virginia Tourism Corporation Office
    • Employment Opportunities
  • operations
    • Consumer Services and Fulfillment
      • Bulk Publication Order Form
    • Virginia Welcome Center Services
    • Merchandising
      • Virginia is for Lovers Store
    • PMAP Program
  • marketing
    • Brand Management
      • Brand Campaigns & Initiatives
      • Industry Advertising Co-Op Program
      • 2026 Virginia Travel Guide Advertising
      • LOVEworks Reimbursement Program
        • LOVEwork Request
      • Virginia Is For Lovers Logo Request
      • Creative Services
      • Advertising Opportunities
      • Photo & Video Guidelines
    • Communications
      • Public Relations
    • Content Marketing
      • Social Media
    • Digital Marketing
      • Get Listed on Virginia.org
    • Group Tours, Meetings and Sports Marketing
    • Global Markets
  • grants
    • Sign Up for VTC Grant Updates
    • (VTC) Microbusiness Marketing Leverage Program
    • (DMO) VA DMO MMLP Flagship Co-Op Program
    • Virginia DMO Marketing Grants
    • VTC Marketing Leverage Program
    • Virginia Special Events & Festivals Program
    • Grant Reimbursements
    • Tourism Development Financing Program
  • partnership marketing
    • Destination Development Managers
    • DRIVE Tourism
    • Business Resources
    • Development Resources
    • Workshops and Educational Opportunities
      • Virginia Tourism Orientation Program
    • Tourism Development Financing Program
    • Tourism Improvement Districts (TIDs)
    • Tourism Zones
    • Virginia’s Statewide Strategic Tourism Plan 2026-2029
    • GO Virginia
  • research
    • Economic Impact of Travel
    • Economic Impact of Meetings, Conventions, and Group Travel
    • Economic Impact of Sports Tourism
    • Arrivalist
    • Travel Data and Profiles
    • International Travel
    • Black Travel Research
    • Lodging Reports
    • Research Reports
    • Virginia Excise Tax Collections
    • Research Links
  • essentials
    • Sign Up for the Pulse of Virginia
    • Orientation Program
    • Tourism Industry Contacts
    • Merchandising
    • Bring LOVEwork to Your Destination or Event
    • Virginia Is For Lovers Logo Request
    • Employment Opportunities
    • VA-1 Governor’s Tourism Summit
You are here: Home / About / Virginia is for Lovers® Merchandising

Virginia is for Lovers® Merchandising

Gear up for your next Virginia vacation.  After all, vacation starts with VA. 

Effective May 1, 2024, Creative Color LLC is the new licensed and preferred vendor for oversight of the Virginia is for Lovers® merchandise program. Creative Color LLC will not only design, produce, and market the merchandise, but will also design, build, host, and manage an e-commerce site for consumer ease of purchasing. As you all may know, royalties generated from the sale of official Virginia is for Lovers® merchandise support VTC’s efforts to market Virginia as a premier travel destination.

Virginia is for Lovers® merchandise is available to consumers and Virginia tourism industry partners for purchase on virginiaisforlovers.com. For those interested in reselling opportunities or becoming a wholesale partner, please register at wholesale.virginiaisforlovers.com.

Click here for step-by-step instructions when creating a wholesale account and placing an order. 

Interested in creating a custom product?  Peruse this catalogue for ideas and/or inspiration: https://www.vernonpromotions.com/.

 Virginia is for Lovers Logo Request

To request use of the logo please submit the Logo Request Form. Consent for use will be made in writing by the VTC. Please allow 5 – 10 business days for review and receipt of logo.

Merchandise Request

Interested in Virginia is for Lovers being represented at your next event? Order travel guides or bumper stickers in bulk here.  For additional items, please complete this form and return it to the email address listed.  Please allow 10 business days for a response. 

Virginia is for Lovers® Merchandising

  • Virginia Is For Lovers Logo Request
  • Virginia is for Lovers® Store
  • Virginia is for Lovers® Merchandising
  • Brand Management

Contact

Jane Lammay

For retail inquiries contact, Jane Lammay at jlammay@virginia.org.

Val Guffy, Director of Consumer and Partner ServicesFor wholesale inquiries, contact Val Guffy at vguffy@virginia.org.

Contact Us
Careers
Privacy Policy
Diversity in Tourism
Sign up for the Pulse

Virginia.org
Virginia.org Extranet
Press Room
Virginia Film Office
Virginia is for Lovers Store

Copyright © 2026 – Virginia Tourism Corporation, 901 E. Cary St., Suite 900, Richmond, VA 23219

(804) 545-5500, webmaster@virginia.org

All rights reserved.

This site uses cookies to enhance the user experience and measure marketing activities.
By continuing to use this website, you agree to their use. To find out more, please see our Privacy Policy
Accept
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT