Media Channels: Content Creation — Social Media Influencer
Put your destination in front of an engaged social media audience. Through the FY27 Content Creation Co-op, partners work with VisitingWithVega—a trusted Virginia-based travel influencer—to create compelling, high-quality social-media content spotlighting a multi-day itinerary in your locality. The program is catered to DMOs and localities to emphasize regional content creation.
Program Overview
Partner investment for this program is $2,000, matched 1:1 by VTC. This $4,000 total investment allows for boosted influencer content featuring a multi-day itinerary in your locality. The program includes:
Planning
- Creative kickoff and planning call with visitingwithvega and VTC Creative Teams
- Story and shot planning aligned with your tourism goals and VTC messaging
- Guidance on how to make the most of the production day
Production
- Up to three full on-location production days
- Vertical video and photo capture
Deliverables
- 2 Instagram Reels
- 1 Instagram Carousel post
- 3 Story posts per day
- $1,000 of post boosting
- Performance report
- Organized footage and asset handoff via shared drive
- All assets shared between the partner and VTC
Audience & Reach
Per VisitingWithVega’s channel analytics, the account reaches roughly 22.5K followers, skewing toward the 25–34 age group (43%) with a near-even gender split. The audience is about 57% U.S.-based, with Virginia the top state, and engagement rates (around 6% on Reels and Carousels) run well above similar-creator benchmarks.
Key Details
- Investment: $2,000 partner / $2,000 VTC — $4,000 total value
- Limited slots; first-come, first-served
- “Collab posts” on the influencer’s channels may be part of the engagement
- Catered to DMOs and localities; please coordinate with local stakeholders to facilitate the creator’s visit
- Partners may add deliverables directly with the creator; contracted separately, with VTC’s involvement limited to the scope above
Key Contacts
- Please reach out to the VTC Brand Team or Love Communications with any questions.