Media Channels: Content Creation — Photography | Video | Drone
Build out your asset library with professional photo and video. Through the FY27 Content Creation Co-op, partners work with Kyle LaFerriere Photography to capture high-end photography, video b-roll, and drone coverage across multiple locations. The program is catered to DMOs and localities to emphasize regional content creation.
Program Overview
Partner investment for this program is $5,000, matched 1:1 by VTC. This $10,000 total investment allows for a full fledged photo and video shoot in your locality. The program includes:
Planning
- Creative kickoff and planning call with Kyle LaFerriere and VTC Creative Teams
- Story and shot planning aligned with your tourism goals and VTC messaging
- Guidance on how to make the most of the production day
Production
- Two full on-location production days
- Six locations (multiple scenes per location)
- High-end photography, video b-roll, and drone coverage
Deliverables
- 100 ready-to-use images (VTC selects up to 25; the partner selects the remainder)
- Video b-roll
- Drone assets (when permitted)
- Organized footage and asset handoff via shared drive
- All assets (b-roll, images, etc.) are fully rights cleared in perpetuity and shared between the partner and VTC.
Key Details
- Investment: $5,000 partner / $5,000 VTC — $10,000 total value
- Limited slots; first-come, first-served
- Catered to DMOs and localities; please coordinate with local stakeholders to facilitate the creator’s visit
- Partners may add locations or deliverables directly with the creator; contracted separately, with VTC’s involvement limited to the scope above
Key Contacts
- Please reach out to the VTC Brand Team or Love Communications with any questions.