Calling all Virginia lodging partners: Help travelers celebrate National Plan for Vacation Day this year by encouraging them to book a Virginia vacation. Inspired by a similar program led by Travel Oregon, Virginia Tourism Corporation (VTC) and the Virginia Restaurant, Lodging and Travel Association (VRLTA) have teamed up to help drive winter bookings and support this initiative. We will be promoting participating lodging properties that offer up to a 20% discount to guests who book discounts deals and packages on Jan. 25-28 for a future stay using the code LoveVA.

VTC and VRLTA will promote this initiative through earned efforts and social media, and will highlight all participating properties on virginia.org, encouraging direct bookings.

Please complete the following form by January 18 to participate. While we recommend that all properties offer a 20% discount using the code LoveVA on your booking site, please feel free to offer a discount or package that is most appropriate for your property.