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LOVE on the Road
Face-to-face time with media is invaluable in today’s media landscape. Desk side meetings are one-on-one appointments with on-staff journalists and editors, as well as freelancers. These interactions with members of the media are beneficial for building relationships, introducing brand initiatives and discussing potential coverage opportunities.
LOVE on the Road is currently paused due to COVID-19. VTC PR will offer ongoing opportunities for Virginia’s tourism partners to meet with media in different locations in the future.
Virginia is for Lovers Press Pass
The Virginia is for Lovers Press Pass is a program designed to help Destination Marketing Offices (DMO) bring domestic travel journalists to the Commonwealth of Virginia and to work directly with Virginia Tourism Corporation (VTC) PR staff and VTC Field Team representatives once approved.
For qualifying applicants, VTC can provide financial assistance for these editorial research trips. (Exact amount to be determined by VTC upon approval; up to a max of $1,000) Get more info on the Virginia is for Lovers Press Pass.