The VTC Creative Services team oversees the in-house production of creative materials for advertising, social media, partner outreach, the Virginia Travel Guide, and other outlets as needed. The VTC Creative Team also oversees the production of photo and video shoots and the licensing and management of photo and video assets.
Below you will find resources and guidelines for producing and implementing your own creative materials as well as how VTC can be a resource for photo and video assets.
Photo & Video Legal Documents
These are documents VTC uses when contracting and sharing digital assets. We encourage you to copy and implement in your own offices.
How to License Photos & Video
Here, we share our step-by-step process for licensing images and video.
How to Access the VTC Image Library
Learn how to access VTC’s digital image library and use it as a source for creative marketing materials.
How to Plan a Photo Shoot
Here, we break down our planning process while giving recommendations and tips on maximizing your budget, staying organized, and considering the details.
Video Platforms & Practices
Guidelines and recommendations for video implementation across various digital platforms.
Creative Resources Guide
Generate inspirational content now while ensuring you are well-armed with promotional content when the time comes to travel again.