The VTC Partnership Marketing Industry Initiatives Team focuses on strengthening Virginia’s tourism economy through strategic partnerships, product development, and industry support.
The division works with Virginia’s Destination Marketing Organizations to develop compelling visitor experiences and build industry capacity across the Commonwealth. The Industry Initiatives team core functions include:
- Tourism Product Development
Supporting the creation and enhancement of tourism assets – such as outdoor recreation, cultural experiences, and events- that drive visitation - Industry Engagement & Partnerships
Fostering collaboration among stakeholders to align priorities and maximize impact across regions - Economic Development Alignment
Connecting tourism initiatives with broader economic development strategies to support growth and competitiveness - Research & Technical Assistance
Providing data, insights, and guidance to help partners make informed, strategic decisions