Note to DMO Partners: As VTC MMLP grant funding is limited and has become more competitive, we created the Vacation Starts with VA DMO MMLP Co-Op program to allow for more DMOs to activate VTC’s flagship campaign and engage in early off-season marketing to drive visitation through late 2025. Depending on the award tier, DMOs may be able to activate pixel-driven retargeting as part of the 2026 DMO and MLP grant applications.
The next rounds of this program:
Please note the shorter application window
Opens: June 10, 2025
Closes: June 26, 2025
For questions, please email VTCMLPGrant@virginia.org
- Reimbursable grant program to leverage existing marketing funds. Requires a targeted and research-based marketing plan designed to drive tourism to Virginia using the Vacation Starts with VA Co-op and Toolkit.
- Marketing Focus: September to November 2025; must include hub and spoke with three small tourism-oriented businesses. Participation in this program may allow DMOs to activate retargeting in early 2026.
- Who is eligible: VTC Officially recognized DMOs appearing on this list: www.vatc.org/dmolist.
- Open: June 10, 2025 Close: June 26, 2025 ** Please note the shorter application window
- Award Tiers:
- Tier 1: $1250
- Tier 2: $2,500
- Tier 3: $5,000
- Tier 4: $30,000
There are limited spots in Tiers 2, 3, and 4. Multi-DMO partnerships are encouraged at the higher tiers.
We have funding for most DMOs to participate in Tier 1. Applications are competitive and applicants will select their preferred tier in the application. Depending on the number of applications, DMOs may be offered a lower tier.
- Match: 1:1 cash match
- How: Online application portal separate from the VTC MMLP Grant
- For information and questions, please email VTCMLPGrant@virginia.org
For questions, please email VTCMLPGrant@virginia.org
* It is strongly recommended to read the Terms & Conditions before beginning the application.