Vacation Starts with VA DMO MMLP Co-Op Program FAQs

Q: Who is eligible to apply?

1. This program is only open to DMOs that appear on this list: www.vatc.org/dmolist.

Q: What do the grant funds cover?

1. The Vacation Starts with VA DMO MMLP grant funds are only for eligible marketing expenses.  A list of eligible and ineligible marketing expenses can be found in the program Terms and Conditions.  

Q: Do we receive grant funds up-front?

1. No. This is a reimbursable grant where you would have to request reimbursement and submit proof of payment and proof of following the required elements as listed in the program Terms and Conditions.

Q. How will funding be awarded?

1. This is a competitive program so be sure to read all the documents before starting your application.  Each application will be scored by a Grants Review Team member with the highest scores receiving funding.

Q. How many awards will you make?

1. Our funding cap is approximately $375,000.  We anticipate being able to fund 100 applications.

Q. When will the applications be reviewed/scored?

1. We will start reviewing applications June 26, 2025.  Awards will be announced Mid-July. 

Q: Do we have to provide matching funds for all tiers?

1. Yes. Each program requires a 100% financial match by the partner.

Q. What if we don’t have tracking pixel capabilities?

1. VTC can offer technical assistance and guidance to help implement tracking where possible. It is encouraged but not required.

Q. Can smaller destinations submit a joint application?

1. Yes! We welcome collaborative proposals—especially those that connect experiences across nearby locations.

Q. Will VTC provide creative assets?

1. Yes. VTC will lead creative development to ensure brand alignment. Partners will be asked to provide destination imagery and input for localization.

Q. How will applications be evaluated?

1. A scoring system will be used, focusing on audience fit, originality, campaign readiness, and visual quality. Final selections will ensure geographic and programmatic diversity.

Q. When will the partner toolkit be available?

1. The toolkit is available on VATC.org and includes campaign overviews, usage guidelines, and partner examples: https://vatc.org/marketing/advertising/brandinitiatives/campaign-vacation-starts-with-va/