Virginia Tourism Grant Webinars

Virginia Tourism Corporation will be opening the Destination Marketing Organization (DMO) Marketing Program that is open to officially recognized DMOs on the list (www.vatc.org/dmolist) on Tuesday, February 10, 2026 at 9 a.m. and closing on Thursday, March 19, 2026 at 5 p.m. 

VTC will also open the Marketing Leverage Program on Tuesday, February 10, 2026 at 9 a.m., and closing on Thursday, March 19, 2026 at 5 p.m. Applications that are submitted late, are missing documentation, and/or are ineligible will not be scored and will be disqualified.

The VTC Grants Division will be offering webinars on select dates in January, February, and March to give an overview of the programs, marketing resources, and how you can write a successful application. Please scroll down to sign up for a webinar date. All webinars are hosted on Zoom.

A preliminary overview of the programs can be found on www.vatc.org/grants.

New in 2026!

It is VTC’s goal to provide statewide support and to drive statewide visitation through our grant programs. There are new documentation and reporting requirements.  Please attend a live webinar or watch the recording BEFORE applying. And after careful review, we have adjusted eligibility in some programs

• Applicants who qualify may NOT apply for both the DMO Marketing program and the Marketing Leverage Program.  Carefully review program requirements, award tiers and match requirements before applying.

• Applicants who apply for the Marketing Leverage Program and receive an award may NOT apply for the Microbusiness Marketing Leverage Program opening in mid-June. 

• Applicants who have already received an award from the Special Events & Festivals Program grant for the same event in 2026 may NOT apply for the 2026 Marketing Leverage Program.  However, they may apply to the Marketing Leverage Program for a different event.

For questions about your prior award status and eligibility, please contact Staci Martin, Grants Director, at smartin@virginia.org.