Virginia Tourism Corporation

Information for Virginia's Travel Industry

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You are here: Home / Operations and Finance / Mission, Vision and Values Statements

Mission, Vision and Values Statements

MISSION STATEMENT

The Virginia Tourism Authority promotes and develops the tourism and motion picture industries to stimulate Virginia’s economy and enhance the quality of life of all Virginians.

VISION STATEMENT

Leading the nation in tourism and motion picture production.

VALUES STATEMENT

Integrity and Ethics:

  • Always act ethically and with integrity
  • Assume positive intent
  • Be transparent and responsible
  • People are respected, valued, and appreciated

Accountability:

  • Be good stewards of taxpayer money
  • Take personal responsibility
  • Seek solutions and achieve results
  • Commit to agency goals
  • Live our values through our work and in our culture

Humility:

  • Never underestimate the competition
  • Be open to new ideas and trends
  • Be open to change and continuous improvement

Passion:

  • Be passionate about business, brand, and the Commonwealth
  • Value, promote, and fiercely protect our reputation
  • Be proud
  • Exceed expectations
  • Promote creativity

Results:

  • Solutions-oriented operations and organization
  • Measure success
  • Continuously evaluate, adapt, and improve

Operations and Finance

  • Operations and Finance
  • Consumer Services and Fulfillment
  • Mission, Vision and Values Statements
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    • Doing Business with VTC – eVA – Electronic Virginia
    • Doing Business with VTC – SWAM
  • Freedom of Information Act
  • Virginia Tourism Corporation Board of Directors
  • Employment Opportunities
  • VTC Organizational Chart

Contact

Rita McClenny
President and CEO
president@virginia.org
804-545-5510
Mike McMahon
Vice President, Operations and Finance
mmcmahon@virginia.org
Carolyn Wren
Chief of Staff
cwren@virginia.org
804-545-5510
Terry Minor, VCO
Contracts and Procurement Manager
tminor@virginia.org
804-545-5523
Ben Nicastro
Contracts officer
bnicastro@virginia.org
804-545-5519
Tracy Manley
Procurement Officer
tmanley@virginia.org
804-545-5524
Val Guffy
Director of Consumer and Partner Services
vguffy@virginia.org
804-545-5588
Noelle Baker
Consumer and Partner Services Manager
nbaker@virginia.org
804-545-5520
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View VTC’s Expenditures
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Copyright © 2023 – Virginia Tourism Corporation, 901 E. Cary St., Suite 900, Richmond, VA 23219

(804) 545-5500, [email protected]

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