MISSION STATEMENT
The Virginia Tourism Authority promotes and develops the tourism and motion picture industries to stimulate Virginia’s economy and enhance the quality of life of all Virginians.
VISION STATEMENT
Leading the nation in tourism and motion picture production.
VALUES STATEMENT
Integrity and Ethics:
- Always act ethically and with integrity
- Assume positive intent
- Be transparent and responsible
- People are respected, valued, and appreciated
Accountability:
- Be good stewards of taxpayer money
- Take personal responsibility
- Seek solutions and achieve results
- Commit to agency goals
- Live our values through our work and in our culture
Humility:
- Never underestimate the competition
- Be open to new ideas and trends
- Be open to change and continuous improvement
Passion:
- Be passionate about business, brand, and the Commonwealth
- Value, promote, and fiercely protect our reputation
- Be proud
- Exceed expectations
- Promote creativity
Results:
- Solutions-oriented operations and organization
- Measure success
- Continuously evaluate, adapt, and improve
