VTC asked Wilkening Consulting to conduct a study that analyzed the engagement with history (museum-goers vs. broader population) and findings related to public interest and messaging around the 250th. Links to the findings are below.
- Americans, Our History, and the 250th Study Presentation
- Americans, Our History, and the 250th: A Data Story
VTC and Share More Stories Full Report – In Virginia, an area of opportunity for tourism is with Black travelers. VTC asked JMI + Share More Stories to conduct a study that analyzed the Black traveler experience in effort to engage and community with these travelers more authentically and effectively.
