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You are here: Home / Grant and Funding Sources / VTC Grant Winners

VTC Grant Winners

The Virginia Tourism Corporation Announces the Awards for the Marketing Leverage Program and Music Festivals.

VTC Marketing Leverage Program
Fall 2018 Awardees

During Fall 2018, the Virginia Tourism Corporation awarded over $625,000 in VTC Marketing Leverage Grants to 33 projects in Virginia.  The 135 partners matched the VTC funds with over $2.1 million in partner dollars. The Spring 2019 VTC Marketing Leverage Awards will be announced by the end of August 2019.

Program Name

Lead Partner

Award Amount

2019 Mount Rogers Naturalist Rallies and Summer Camps

Blue Ridge Discovery Center

$3,145

43rd Annual Norfolk Harborfest (2019)

Norfolk Festevents, Ltd.

$12,500

Be a Trailsetter in Virginia’s Blue Ridge

Virginia’s Blue Ridge

$25,000

Beerwerks Untappd

Augusta County

$50,000

Birthplace of Country Music – Marketing Campaign for Marty Stuart Special Exhibit

Birthplace of Country Music

$12,500

Bristol: Sounds Good Marketing Campaign

Discover Bristol

$20,000

Come Together!

Shenandoah Valley Music Festival, Inc.

$5,000

Connect

Virginia Highlands Festival

$21,783

Curating Killer Content

Rockbridge Area Tourism

$18,500

Daniel Boone Wilderness Trail Interpretive Center

Scott Co. EDA

$50,000

D-Day 75th 2019

National D-Day Memorial Foundation

$8,627.50

Destination Bedford New Brand Marketing Launch

Bedford Tourism and Welcome Center

$42,000

Destination Wytheville: Experience Premier Outdoor Recreation

Wytheville Convention & Visitors Bureau

$25,000

Discover Cape Charles: Virginia’s Cape

Cape Charles Main Street, Inc.

$5,000

Discover Virginia’s Middle Peninsula

Middle Peninsula Alliance

$3,750

Fiddle, Art, & Stroll

Chestnut Creek School of the Arts

$4,997

Find Your Way to Play: Abingdon’s Destination Guide

Abingdon Convention and Visitors Bureau

$13,983

Float through History in the Northern Neck

Northern Neck Tourism Commission

$5,000

Formed by Utrip. Fun for Visitors. That’s Virginia’s Shenandoah Valley

Northern Shenandoah Valley Regional Commission

$25,000

Hanover Tourism Initiative

Center of the Universe Brewing Co.

$3,725

How Can We Help You?

Martinsville/Henry County Tourism

$5,000

Mountains of Music Loud and Clear: Maximizing Opportunities through Partner Relationships

The Crooked Road

$25,000

PPTF 2019 VTC Marketing Campaign

Petersburg Preservation Task Force

$25,000

Slinging Dirt and Burning Up  Roads

Heart of Appalachia Tourism Authority

$25,000

Smith Mountain Lake Brand and Marketing Launch

Smith Mountain Lake Regional Chamber of Commerce

$13,866

Step Into Blacksburg Phase 2 Website Expansion

The Blacksburg Partnership

$5,002

Tall Ship Providence

Visit Alexandria

$50,000

The Richmond International Film & Music Festival

The Richmond International Film & Music Festival

$6,250

This is Our Rush Hour Goes Digital

Shenandoah County

$50,000

Toast the Coast: Beer, Wine & Shine Trail

Newport News Tourism

$5,000

Virginia Capital Trail Weekend Getaway Marketing Campaign

Virginia Capital Trail Foundation

$5,000

Virginia is Your Spring Destination for the Arts

Virginia Arts Festival

$50,000

What Will You Put IN, in St. Paul?

Town of St. Paul

$5,000

VTC Music Festival Sponsorship
2019 Awardees

The Virginia Tourism Corporation awarded $216,000 to 34 Virginia Music Festivals in 2019.  
The estimated economic impact of the awarded festivals is over $70 million.  In 2018 the attendance for the awarded festivals was over 636,000.

Festival Name

Locality

Award

2nd Street Festival

Richmond

$4,000

9th Annual Chantilly Farm Bluegrass Festival

Floyd

$9,000

10th Annual Festy Experience

Charlottesville

$9,000

37th Annual Norfolk Waterfront Jazz Festival

Norfolk

$9,000

84th Annual Old Fiddlers Convention

Galax

$9,000

Appaloosa Roots Music Festival

Front Royal

$9,000

Bedford Battle of the Bands/Centerfest

Bedford

$2,500

Bristol Rhythm & Roots Reunion

Bristol

$9,000

Down by Downtown Music Festival

Roanoke

$4,000

Dr. Ralph Stanley’s 49th Annual Hills of Home Festival

Coeburn

$9,000

East Coast Music Conference

Norfolk

$4,000

FloydFest 19 – Voyage Home

Floyd

$9,000

Friday Cheers

Richmond

$4,500

Front Porch Fest 11

Stuart

$3,000

Haysi Russell Fork Autumn Festival

Haysi

$4,000

Heifetz International Music Institute Festival of Concerts

Staunton

$4,500

HoustonFest

Galax

$9,000

James Wimmer Bristol Bluegrass Spring Fest

Bristol

$4,500

Lime Kiln Theater Summer Concert Series

Lexington

$9,500

LOCKN’ Festival

Arrington

$9,000

Mount Airy Bluegrass Festival

Warsaw

$4,000

Mountains of Music Homecoming

Abingdon

$9,500

Musical Soul Food Festival

Chesapeake

$4,000

Red Wings Roots Music Festival

Mt. Solon

$9,000

Richmond Folk Festival

Richmond

$4,000

Rooster Walk Music & Arts Festival

Martinsville

$9,000

Roots of American Music Concert Series at the Blue Ridge Music Center

Galax

$9,500

Shenandoah Valley Music Festival

Orkney Springs

$4,500

Staunton Music Festival

Staunton

$4,000

Thursday Jams Summer Concert Series

Abingdon

$4,500

Virginia Beach Patriotic Festival

Virginia Beach

$7,500

Wayside Bluegrass Festival, LLC

Stuart

$4,000

Williamsburg Live

Williamsburg

$4,000

Winter Blues Jazz Fest

Williamsburg

$4,000

 

Grants and Funding

  • Grant and Funding Sources
    • Additional Funding Sources
  • Commonwealth of Virginia (TDFP)

Contact Staff

Staci Martin
Grants Director
smartin@virginia.org
757-390-7330
Noah Salaah ad-Deen
Grants Coordinator
nsaddeen@virginia.org
804-545-5518

Contact for Tourism Development Financing Program

Wirt Confroy
Director of Business Development
wconfroy@virginia.org
804-545-5552
Sandra Tanner
Senior Destination Development Manager
stanner@virginia.org
434-774-9008
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