The Virginia Tourism Corporation Announces the Awards for the Marketing Leverage Program and Music Festivals.
VTC Marketing Leverage Program
Fall 2018 Awardees
During Fall 2018, the Virginia Tourism Corporation awarded over $625,000 in VTC Marketing Leverage Grants to 33 projects in Virginia. The 135 partners matched the VTC funds with over $2.1 million in partner dollars. The Spring 2019 VTC Marketing Leverage Awards will be announced by the end of August 2019.
|
Program Name |
Lead Partner |
Award Amount |
|
2019 Mount Rogers Naturalist Rallies and Summer Camps |
Blue Ridge Discovery Center |
$3,145 |
|
43rd Annual Norfolk Harborfest (2019) |
Norfolk Festevents, Ltd. |
$12,500 |
|
Be a Trailsetter in Virginia’s Blue Ridge |
Virginia’s Blue Ridge |
$25,000 |
|
Beerwerks Untappd |
Augusta County |
$50,000 |
|
Birthplace of Country Music – Marketing Campaign for Marty Stuart Special Exhibit |
Birthplace of Country Music |
$12,500 |
|
Bristol: Sounds Good Marketing Campaign |
Discover Bristol |
$20,000 |
|
Come Together! |
Shenandoah Valley Music Festival, Inc. |
$5,000 |
|
Connect |
Virginia Highlands Festival |
$21,783 |
|
Curating Killer Content |
Rockbridge Area Tourism |
$18,500 |
|
Daniel Boone Wilderness Trail Interpretive Center |
Scott Co. EDA |
$50,000 |
|
D-Day 75th 2019 |
National D-Day Memorial Foundation |
$8,627.50 |
|
Destination Bedford New Brand Marketing Launch |
Bedford Tourism and Welcome Center |
$42,000 |
|
Destination Wytheville: Experience Premier Outdoor Recreation |
Wytheville Convention & Visitors Bureau |
$25,000 |
|
Discover Cape Charles: Virginia’s Cape |
Cape Charles Main Street, Inc. |
$5,000 |
|
Discover Virginia’s Middle Peninsula |
Middle Peninsula Alliance |
$3,750 |
|
Fiddle, Art, & Stroll |
Chestnut Creek School of the Arts |
$4,997 |
|
Find Your Way to Play: Abingdon’s Destination Guide |
Abingdon Convention and Visitors Bureau |
$13,983 |
|
Float through History in the Northern Neck |
Northern Neck Tourism Commission |
$5,000 |
|
Formed by Utrip. Fun for Visitors. That’s Virginia’s Shenandoah Valley |
Northern Shenandoah Valley Regional Commission |
$25,000 |
|
Hanover Tourism Initiative |
Center of the Universe Brewing Co. |
$3,725 |
|
How Can We Help You? |
Martinsville/Henry County Tourism |
$5,000 |
|
Mountains of Music Loud and Clear: Maximizing Opportunities through Partner Relationships |
The Crooked Road |
$25,000 |
|
PPTF 2019 VTC Marketing Campaign |
Petersburg Preservation Task Force |
$25,000 |
|
Slinging Dirt and Burning Up Roads |
Heart of Appalachia Tourism Authority |
$25,000 |
|
Smith Mountain Lake Brand and Marketing Launch |
Smith Mountain Lake Regional Chamber of Commerce |
$13,866 |
|
Step Into Blacksburg Phase 2 Website Expansion |
The Blacksburg Partnership |
$5,002 |
|
Tall Ship Providence |
Visit Alexandria |
$50,000 |
|
The Richmond International Film & Music Festival |
The Richmond International Film & Music Festival |
$6,250 |
|
This is Our Rush Hour Goes Digital |
Shenandoah County |
$50,000 |
|
Toast the Coast: Beer, Wine & Shine Trail |
Newport News Tourism |
$5,000 |
|
Virginia Capital Trail Weekend Getaway Marketing Campaign |
Virginia Capital Trail Foundation |
$5,000 |
|
Virginia is Your Spring Destination for the Arts |
Virginia Arts Festival |
$50,000 |
|
What Will You Put IN, in St. Paul? |
Town of St. Paul |
$5,000 |
VTC Music Festival Sponsorship
2019 Awardees
The Virginia Tourism Corporation awarded $216,000 to 34 Virginia Music Festivals in 2019.
The estimated economic impact of the awarded festivals is over $70 million. In 2018 the attendance for the awarded festivals was over 636,000.
|
Festival Name |
Locality |
Award |
|
2nd Street Festival |
Richmond |
$4,000 |
|
9th Annual Chantilly Farm Bluegrass Festival |
Floyd |
$9,000 |
|
10th Annual Festy Experience |
Charlottesville |
$9,000 |
|
37th Annual Norfolk Waterfront Jazz Festival |
Norfolk |
$9,000 |
|
84th Annual Old Fiddlers Convention |
Galax |
$9,000 |
|
Appaloosa Roots Music Festival |
Front Royal |
$9,000 |
|
Bedford Battle of the Bands/Centerfest |
Bedford |
$2,500 |
|
Bristol Rhythm & Roots Reunion |
Bristol |
$9,000 |
|
Down by Downtown Music Festival |
Roanoke |
$4,000 |
|
Dr. Ralph Stanley’s 49th Annual Hills of Home Festival |
Coeburn |
$9,000 |
|
East Coast Music Conference |
Norfolk |
$4,000 |
|
FloydFest 19 – Voyage Home |
Floyd |
$9,000 |
|
Friday Cheers |
Richmond |
$4,500 |
|
Front Porch Fest 11 |
Stuart |
$3,000 |
|
Haysi Russell Fork Autumn Festival |
Haysi |
$4,000 |
|
Heifetz International Music Institute Festival of Concerts |
Staunton |
$4,500 |
|
HoustonFest |
Galax |
$9,000 |
|
James Wimmer Bristol Bluegrass Spring Fest |
Bristol |
$4,500 |
|
Lime Kiln Theater Summer Concert Series |
Lexington |
$9,500 |
|
LOCKN’ Festival |
Arrington |
$9,000 |
|
Mount Airy Bluegrass Festival |
Warsaw |
$4,000 |
|
Mountains of Music Homecoming |
Abingdon |
$9,500 |
|
Musical Soul Food Festival |
Chesapeake |
$4,000 |
|
Red Wings Roots Music Festival |
Mt. Solon |
$9,000 |
|
Richmond Folk Festival |
Richmond |
$4,000 |
|
Rooster Walk Music & Arts Festival |
Martinsville |
$9,000 |
|
Roots of American Music Concert Series at the Blue Ridge Music Center |
Galax |
$9,500 |
|
Shenandoah Valley Music Festival |
Orkney Springs |
$4,500 |
|
Staunton Music Festival |
Staunton |
$4,000 |
|
Thursday Jams Summer Concert Series |
Abingdon |
$4,500 |
|
Virginia Beach Patriotic Festival |
Virginia Beach |
$7,500 |
|
Wayside Bluegrass Festival, LLC |
Stuart |
$4,000 |
|
Williamsburg Live |
Williamsburg |
$4,000 |
|
Winter Blues Jazz Fest |
Williamsburg |
$4,000 |
