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You are here: Home / American Rescue Plan Act Tourism Recovery Program / Sports Marketing Incentive Program / ARPA Sports Marketing Incentive Program Funding Recipients

ARPA Sports Marketing Incentive Program Funding Recipients


Entity NameSporting Event/
Tournament Name
Funding AmountLocality
Visit AlexandriaHeritage Cup$20,000.00Alexandria
Olde Dominion Agricultural Foundation IncHigh School Rodeo Competition$10,000.00Chatham
Visit Fairfax2022 United States Disabled Open Golf Championship$2,750.00Fairfax
Visit FairfaxPershing Rifles NATCON 2023$3,000.00Fairfax
Visit Fairfax2023 AVCA Boys Volleyball Championship$5,000.00Fairfax
Fairfax County Park Authority2023 Firecracker Sports Baseball Tournament$8,750.00Fairfax
Fairfax County Park Authority2023 Triple Crown Baseball Tournament$5,000.00Fairfax
Fairfax County Park Authority2023 Gameday USA Mother’s Day Tournament$7,500.00Fairfax
Fairfax County Park Authority2023 Gameday USA Memorial Day Tournament$10,500.00Fairfax
Fairfax County Park Authority2023 Gameday USA Independence Day Tournament$10,500.00Fairfax
Fairfax County Park Authority2023 Gameday USA July Tournament$7,500.00Fairfax
Fairfax County Park Authority2023 PG Baseball Tournament 1$6,000.00Fairfax
Fairfax County Park Authority2023 PG Baseball Tournament 2$14,000.00Fairfax
Fairfax County Park Authority2023 PG Baseball Tournament 3$10,000.00Fairfax
Fairfax County Park Authority2023 PG Baseball Tournament 4$18,000.00Fairfax
Fairfax County Park Authority2023 PG Baseball Tournament 5$14,000.00Fairfax
Fairfax County Park Authority2023 PG Baseball Tournament 6$6,000.00Fairfax
Fairfax County Park Authority2023 PG Baseball Tournament 7$15,000.00Fairfax
Beverly PoloSunday Polo at Beverly$5,000.00Fauquier
Convention & Visitor BureauUSA Artistic Swimming Junior Olympics$30,000.00Hampton
Visit Loudoun/Loudoun Sports TourismUS Youth Soccer National Championship Series Eastern Regional$100,000.00Loudoun
Visit Loudoun/Loudoun Sports Tourism2022 Gravel Grinder National Championship$10,000.00Loudoun
Economic Development Authority for the City of Lynchburg2023 Conference USA Men’s and Women’s Indoor Track & Field Championships$20,000.00Lynchburg
Economic Development Authority of the City of Lynchburg2024 USA Diving Olympic Trials$50,000.00Lynchburg
Mecklenburg CountyBassmaster Opens$10,000.00Mecklenburg
VisitNorfolkECHL All Star Game$20,000.00Norfolk
Prince George County Board of SupervisorsTop Gun Northeastern Summer World Series$9,900.00Prince George
Prince George County Board of SupervisorsTop Gun Northeastern Fall Nationals$19,900.00Prince George
Visit Prince William, VAUSA BMX National Event$15,000.00Prince William
Visit Prince William, VA2023 US Collegiate Championship$5,000.00Prince William
Visit Prince William, VA2024 U.S. 13-15 Championship & 12U Championship$10,000.00Prince William
Visit Prince William, VA2022 Battle of the Border$5,000.00Prince William
Visit Prince William, VA2024 NAIA Men’s Golf National Championship$5,000.00Prince William
Visit Prince William, VA2023 Spikeball Challenger Series$10,000.00Prince William
Visit Prince William, VA2024 Spikeball Major or College Nationals$10,000.00Prince William
Visit Prince William, VA2022 Prince William Amateur$5,000.00Prince William
Greater Richmond Convention Center AuthorityUSJN 17-13U National Championships$111,401.00Richmond
Richmond Region TourismRun Richmond 16.19$82,601.75Richmond
Richmond Region TourismAtlantic Super Regional$15,000.00Richmond
Visit Virginia’s Blue RidgeAmateur Road National Championships$30,000.00Roanoke
Salem TourismNCAA Division III Football Championship-Amos Alonzo Stagg Bowl$20,150.00Salem
City of Salem, VirginiaCIAA Volleyball Championship$5,500.00Salem
New Direction Golf ManagementAJGA Junior All-Star$8,804.25Stafford
Virginia Beach Sports CenterUSYS Futsal National Championship$20,000.00Virginia Beach
Virginia Beach Sports Center2024 NCAA D 3 Indoor Track and Field Championships$20,000.00Virginia Beach
Virginia Beach Sports Center2023 NCAA D 2 Indoor Track and Field Championships$20,000.00Virginia Beach
City of Virginia BeachJackalope Virginia Beach$90,000.00Virginia Beach
Williamsburg Tourism CouncilThe War at Williamsburg – Firecracker Inaugural Baseball Tournament & Collegiate Showcase$28,243.00Williamsburg
Williamsburg Tourism CouncilNSA Girls Class “B” & “C” East World Series$35,000.00Williamsburg
$1,000,000.00

What is the Virginia Tourism Corporation Recovery Marketing Leverage Program?

  • Matching grant program to leverage existing marketing funds.
  • Requires a research-based and measurable marketing plan.
  • Who is eligible: Virginia travel industry partners including small businesses, DMOs, private sector attractions, accommodations and events.
  • When: Next round of applications will open Fall 2022.
  • How: Online application portal; requires at least 50% cash or in-kind match.
  • For information and questions, please email [email protected]

This application period has now closed. The next round of applications will open Fall 2022.

Groups, Meetings and Sports

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Contact

Joni Johnson, CTP, TMP
Director of Sales
jjohnson@virginia.org
804-545-5544
Danish Saadat
National Sales & Marketing Manager
dsaadat@virginia.org
804-545-5543
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