Statewide Tourism Plan for Virginia – Helping Communities Maximize Their Tourism Potential
So what exactly is a State Tourism Plan?
- Think of the state tourism plan as a blueprint that will identify areas of development and growth for our tourism industry
- The blueprint will be an overall plan for the state that will also provide focus to Virginia’s nine regional tourism areas
- The plan will look at where we need to take our industry over the next five years to enhance competitiveness and increase economic development through tourism
- The plan will be industry-driven, built on the vision and input gathered from Virginia’s tourism stakeholders
What it is NOT
- It is not a marketing plan filled with slogans and advertising strategies
- This is not an effort to redefine the Virginia’s nine tourism regions
- Although the plan can be used as a framework for localities, the focus is an assessment of the overall state and regional tourism needs